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About the Role

Drive business growth for assigned UCB products in the Japanese market by developing and executing product strategies aligned with business goals, based on market trends. Analyze market conditions, identify opportunities, and create innovative promotional strategies for healthcare professionals (HCPs) and patients, fostering close collaboration with cross-functional teams including Sales, Medical, Regulatory Affairs, and Global Headquarters.

Responsibilities

Identify actionable insights through market research, customer visits, meetings, conferences, and patient group interactions.
Develop brand strategies and tactics based on domestic market research and collected insights, in collaboration with Global and Medical teams.
Establish channel mix in collaboration with the omnichannel lead.
Develop KPIs to promote alignment across different stakeholders, solutions, indications, channels, and regions.
Create messaging that aligns with product strategy.
Develop and drive the execution of communication strategies.
Establish and manage the budget necessary for strategy planning and execution, and verify the cost-effectiveness of various execution actions.
As a LET executor (for pre-launch readiness), manage the execution of the planning process and logistics with the project manager.
Execute brand strategies in collaboration with cross-functional teams.
Create necessary materials, set up local campaigns, and localize global campaigns.
Cascade information effectively to the sales team.
Evaluate KPI results and inform future strategies and tactics.
Identify solutions to achieve goals by collaborating with Japanese and global cross-functional teams, external stakeholders, and agencies/vendors.
Assess the impact of issues related to assigned products, provide timely feedback to appropriate departments, and support their resolution.
Ensure thorough adherence to ethics, compliance, and legal regulations.

Requirements

Minimum 3 years of Marketing experience in the pharmaceutical industry.

Skills

Fluent English

Location

Japan

Work Type

Full-time

Experience Level

Minimum 3 years

Education Level

Bachelor's Degree
MBA (preferrable)

About the Company

UCB is a global biopharmaceutical company focusing on neurology and immunology.
Approximately 8,500 employees worldwide are inspired by patients and driven by science.
At UCB, we value creating value, not just performing tasks.
We aim to achieve results for patients by embracing challenges, collaborating, and pursuing innovation.
A culture of compassion and support is ingrained, where everyone is respected, accepted, and can do their best.
We constantly aim for 'beyond,' delivering human-centered value to patients, employees, and the planet.
Working at UCB allows you to experience personal growth, build your career freely, and reach your full potential.

Equal Opportunity

UCB emphasizes equal opportunity.
All hiring decisions are made regardless of any legally protected attribute.
If you require special accommodations during the selection process to showcase your strengths and abilities, please contact EMEA-Reasonable_Accommodation@ucb.com.
Please note that this contact point is only for inquiries regarding special accommodations in the selection process.