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About the Role

The Online Manager will be responsible for the e-commerce/website management of brand.com and all online marketing activities to support and maximise the online sales performance of our online channels. This role requires a high level of discretion and integrity as it involves access to confidential information.

Responsibilities

• Develop and execute the online marketing strategy and calendar across Australia and New Zealand brand.com sites to drive brand awareness, consideration, and sales.
• Collaborate with the Marketing team to develop key moments, launches, and re-promotes, and execute them on brand.com.
• Partner with 360 Marketing Managers to forecast new products, sampling, GWP, holidays, and other opportunities.
• Plan and manage brand.com Advertising spend in partnership with Paid Media team to support events and launches, and build out campaigns by marketing channel for each market.
• Partner with designers to develop creative content for implementation across all online touchpoints (websites, emails, banners, social, video).
• Track and update monthly marketing calendars, sharing updates with vendors, designers, and internal teams.
• Build out monthly sales and performance targets to achieve budgets and work with the Senior Ecommerce Manager to prioritise and implement projects on the brand.com site.
• Oversee the planning of website promotions, usage of online gifts and samples, and set up website offers in partnership with the Online Executive.
• Work in partnership with Brand Marketing and CRM teams on the development, execution and optimisation of email/SMS communications strategy.
• Manage eDM process, ensuring timely execution and stakeholder engagement.
• Optimise digital marketing activity to maximise online sales and reduce overall CPA.
• Ensure sites are optimised for natural search and develop monthly site content refreshes in line with brand launches and key focuses.
• Collaborate with Regional and Global teams to launch new website initiatives and enhance user experience.
• Serve as the key contact between relevant teams to maintain timetables and ensure product database updates.

Requirements

• Effective verbal and written communication skills.
• A self-starter who is solution-oriented with excellent interpersonal skills.
• High attention to detail and organisational skills.
• Ability to work autonomously and manage multiple priorities.
• Proactive and positive approach to work and tasks.
• Confidentiality, tact, and discretion when dealing with people.
• Willingness to work a flexible schedule and travel.
• At least 3-4 years of experience in the online marketing, or e-commerce area.
• Working knowledge of web technologies and internet tools.
• Understanding of website metrics, data analysis, and reporting tools.
• Prior experience working with retailers and across geographies is an advantage.
• Proficiency in Microsoft Office applications and SAP.

Experience Level

• 3-4 years of experience in the online marketing, or e-commerce area