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About the Role

As a Senior Product Designer focused on brand & activation, you will lead the visual and experiential expression of NYL.com across key journeys and touchpoints. This role owns design execution and evolution within the brand & activation lane, ensuring experiences are scalable, consistent, and aligned to the NYL.com experience model.

Responsibilities

• Lead experience across journeys for website
• Define, extend, and apply cohesive visual and interaction patterns across journeys and touchpoints
• Drive consistency and quality across experiences, ensuring alignment with brand standards
• Translate brand principles into clear, usable design patterns, modules, and experiences within defined system
• Elevate the overall quality and craft of execution across workstreams
• Define and scale reusable patterns for activation experiences, reducing one-off design and improving consistency across campaigns and touchpoints
• Support brand activation & campaign experiences
• Design high-impact campaign and activation experiences (e.g., sponsorships, launches)
• Ensure campaign work connects back into the broader .com ecosystem
• Apply reusable patterns to activation work to support scalability and consistency
• Balance storytelling, engagement, and conversion within campaign experiences
• Apply and evolve design systems
• Apply design system components, templates, and patterns across experiences, ensuring alignment with system standards
• Identify gaps in visual or interaction patterns and propose improvements in alignment with design system direction
• Inform and shape system evolution by identifying gaps in brand expression and proposing scalable patterns for inclusion
• Ensure consistent use of typography, color, spacing, and interaction standards
• Ensure brand expression scales effectively within system constraints by prioritizing reusable patterns over one-off solutions
• Deliver high-quality, production-ready work
• Ensure designs are implementation-ready and aligned with system standards
• Define key interaction details and states to support high-quality build
• Partner with Product, Engineering, and Content to ensure accurate delivery
• Execute within defined strategy and direction
• Translate initiative-level direction into cohesive visual and interaction solutions
• Manage multiple workstreams while maintaining a high bar for quality and consistency
• Identify inconsistencies or gaps across experiences and proactively address them
• Communicate design decisions, tradeoffs, and updates clearly to stakeholders and design leadership
• Stay aligned with design leadership on priorities, direction, and standards
• Escalate requirements that fall outside established system patterns
• Ensure experiences align to clear user intent (explore, evaluate, act) and contribute to a connected ecosystem, not isolated touchpoints
• Own design decisions within the brand & activation lane that align with system standards and brand principles; escalate only when cross-lane or system-level tradeoffs are required

Requirements

• Portfolio required (document or link, no Dropbox)
• Expert understanding of human-centered design principles, interaction design, visual design, and user experience
• Bachelor's degree in Design, Interaction Design, Communication Design, or related discipline, or equivalent practical experience

Skills

• 5–8+ years of experience designing digital experiences
• Strong visual and interaction design craft
• Proven experience designing brand-driven, campaign, or storytelling experiences across digital touchpoints
• Strong understanding of how brand expression scales across journeys and systems
• Ability to identify and address inconsistencies across experiences
• Ability to translate brand principles and business goals into clear, consistent design decisions
• Experience navigating tradeoffs across teams and constraints
• Experience working within component-based design systems
• Balancing consistency with expressive flexibility
• Contributing to pattern definition
• Strong understanding of content structure and storytelling
• Ability to connect storytelling to user intent across journeys
• Ability to take defined direction and execute with a high degree of ownership in ambiguous environments
• Strong collaboration skills across Product, Engineering, Marketing, and Content
• Ability to connect experiences across touchpoints, ensuring brand consistency across campaigns, entry points, and downstream journeys
• Experience designing across both marketing (CMS-driven) and product (application) environments
• Familiarity with analytics tools (e.g., Adobe Analytics, Google Analytics)
• Familiarity with experimentation platforms
• Experience in financial services or other regulated industries
• Experience designing complex decision-making journeys
• Experience designing multi-step, high-consideration user flows
• Experience supporting exploration, evaluation, and decision-making
• Experience working within CMS or component-based systems
• Adaptable with the ability to bring clarity and structure to ambiguity
• Strong communication skills: Ability to leverage expert communication, presentation, and interpersonal skills with cross-functional teams, stakeholders, and executives
• Strong organization and attention to detail
• Experience in life insurance, financial services, or other highly regulated industry for complex application or servicing experiences

Location

• Hybrid

Work Type

• Full-time
• Hybrid - 1 day per week
• Hybrid | Onsite 3x/week (Tues-Thurs)

Experience Level

• Senior

Education Level

• Bachelor's degree in a relevant field or equivalent practical experience

Salary/Compensations

• $100,000-$143,000

Benefits

• Leave programs
• Adoption assistance
• Student loan repayment programs

About the Company

• Award-winning Fortune 100 Company with deeply rooted values of diversity and humanity.
• Advocates for a supportive and inclusive work culture that inspires meaningful, life-changing work.
• Values career development, collaboration, innovation, and inclusiveness.
• Committed to doing the right thing and enabling employees to grow personally and professionally.
• 180-year legacy of purpose and integrity, evolving into a technology-, data-, and AI-enabled organization.
• Diverse business portfolio creates opportunities to make a difference across industries and communities.
• Offers a balance of long-standing stability and forward momentum.
• Fortune 100 mutual company.
• Committed to improving local communities through employee giving and volunteerism.
• Operates in the best interests of policy owners due to mutuality.

Equal Opportunity

• Fostering an inclusive workplace is fundamental.
• Commitment to creating an environment where individuals can contribute their best and succeed together.
• Foundation rooted in core values of humanity and integrity, ensuring every employee feels valued and supported.
• Embracing a broad range of perspectives and experiences achieves greater success.
• Recognized as one of Fortune’s World’s Most Admired Companies.