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About the Role
We are seeking a Senior Product Marketing Manager, Portfolio to own the cross-portfolio marketing infrastructure that connects Omnicell's Hospital Solutions, Outpatient Services, and Enterprise Intelligence into a commercially effective story. This role owns the persona architecture, portfolio positioning and messaging framework, portfolio narrative, and launch calendar. This is a high-craft, high-visibility role for a PMM energized by complexity and skilled at making a broad portfolio legible to buyers, sellers, and internal stakeholders.
Responsibilities
- Own and maintain Omnicell's ICP definitions and buyer persona architecture.
- Partner with Sales, Customer Success, and Product to validate and refine persona profiles.
- Serve as the portfolio-wide resource on buyer dynamics.
- Develop and maintain portfolio-level positioning and messaging architecture.
- Define the cross-portfolio value proposition and narrative connective tissue.
- Serve as the arbiter of portfolio messaging consistency.
- Build and maintain the enterprise portfolio story.
- Develop portfolio-level content assets.
- Translate complex, multi-solution capabilities into clear business value.
- Develop the executive-level portfolio story for CPO, CFO, and CMO conversations.
- Build and maintain assets for executive briefings, strategic account reviews, and board-level conversations.
- Partner with Sales leadership and the Sr. Director on high-stakes executive engagements.
- Own the portfolio-level sales enablement asset library.
- Ensure enablement assets are current, accessible, and consistently reflect the portfolio positioning and messaging architecture.
- Partner with pillar PMMs and Sales Enablement to identify field readiness gaps and close them.
- Own the portfolio-level customer evidence strategy.
- Develop quantified proof points that span multiple solutions and resonate with economic buyers.
- Partner with Customer Success and pillar PMMs to source stories and data.
- Own cross-sell and upsell narrative frameworks.
- Identify and develop cross-portfolio use cases, proof points, and customer stories.
- Support retention and expansion conversations with portfolio-level messaging.
- Maintain the portfolio-level roadmap narrative.
- Own the portfolio launch calendar.
Requirements
- Bachelor's degree in marketing, business, communications, or related field.
- 5+ years in product marketing or portfolio marketing in B2B technology or healthcare.
- Demonstrated experience developing positioning, messaging frameworks, or portfolio narratives for a multi-product portfolio.
- Experience building buyer personas and ICP definitions in a complex enterprise selling environment.
- Track record developing sales enablement assets and customer evidence that influenced pipeline and revenue outcomes.
- Experience marketing healthcare technology.
- Background supporting enterprise health system sales with cross-portfolio or platform narratives.
- Familiarity with medication management workflows across inpatient and outpatient settings.
- Experience developing executive briefing materials or C-suite narratives for strategic account engagement.
- Track record developing cross-sell or upsell messaging frameworks in a multi-solution portfolio.
Skills
- Strong positioning and messaging craft.
- Demonstrated storytelling ability across multiple registers.
- Proven ability to develop customer evidence and ROI frameworks that quantify outcomes for economic buyers in healthcare.
- Solid ICP and persona development experience in a complex B2B enterprise selling environment.
- Ability to drive alignment across pillar PMMs and cross-functional stakeholders without direct authority.
- Familiarity with health system decision-making structures, buying committees, and value analysis processes.
Location
- Remote
- Hybrid
Work Type
- Remote
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's degree
Salary/Compensations
- $155,000 - $185,000
Benefits
- Up to 20% travel for team meetings, customer engagements, or industry events.