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About the Role

We are seeking a Senior Product Marketing Manager, Portfolio to own the cross-portfolio marketing infrastructure that connects Omnicell's Hospital Solutions, Outpatient Services, and Enterprise Intelligence into a commercially effective story. This role owns the persona architecture, portfolio positioning and messaging framework, portfolio narrative, and launch calendar. This is a high-craft, high-visibility role for a PMM energized by complexity and skilled at making a broad portfolio legible to buyers, sellers, and internal stakeholders.

Responsibilities

Own and maintain Omnicell's ICP definitions and buyer persona architecture.
Partner with Sales, Customer Success, and Product to validate and refine persona profiles.
Serve as the portfolio-wide resource on buyer dynamics.
Develop and maintain portfolio-level positioning and messaging architecture.
Define the cross-portfolio value proposition and narrative connective tissue.
Serve as the arbiter of portfolio messaging consistency.
Build and maintain the enterprise portfolio story.
Develop portfolio-level content assets.
Translate complex, multi-solution capabilities into clear business value.
Develop the executive-level portfolio story for CPO, CFO, and CMO conversations.
Build and maintain assets for executive briefings, strategic account reviews, and board-level conversations.
Partner with Sales leadership and the Sr. Director on high-stakes executive engagements.
Own the portfolio-level sales enablement asset library.
Ensure enablement assets are current, accessible, and consistently reflect the portfolio positioning and messaging architecture.
Partner with pillar PMMs and Sales Enablement to identify field readiness gaps and close them.
Own the portfolio-level customer evidence strategy.
Develop quantified proof points that span multiple solutions and resonate with economic buyers.
Partner with Customer Success and pillar PMMs to source stories and data.
Own cross-sell and upsell narrative frameworks.
Identify and develop cross-portfolio use cases, proof points, and customer stories.
Support retention and expansion conversations with portfolio-level messaging.
Maintain the portfolio-level roadmap narrative.
Own the portfolio launch calendar.

Requirements

Bachelor's degree in marketing, business, communications, or related field.
5+ years in product marketing or portfolio marketing in B2B technology or healthcare.
Demonstrated experience developing positioning, messaging frameworks, or portfolio narratives for a multi-product portfolio.
Experience building buyer personas and ICP definitions in a complex enterprise selling environment.
Track record developing sales enablement assets and customer evidence that influenced pipeline and revenue outcomes.
Experience marketing healthcare technology.
Background supporting enterprise health system sales with cross-portfolio or platform narratives.
Familiarity with medication management workflows across inpatient and outpatient settings.
Experience developing executive briefing materials or C-suite narratives for strategic account engagement.
Track record developing cross-sell or upsell messaging frameworks in a multi-solution portfolio.

Skills

Strong positioning and messaging craft.
Demonstrated storytelling ability across multiple registers.
Proven ability to develop customer evidence and ROI frameworks that quantify outcomes for economic buyers in healthcare.
Solid ICP and persona development experience in a complex B2B enterprise selling environment.
Ability to drive alignment across pillar PMMs and cross-functional stakeholders without direct authority.
Familiarity with health system decision-making structures, buying committees, and value analysis processes.

Location

Remote
Hybrid

Work Type

Remote
Hybrid

Experience Level

Senior

Education Level

Bachelor's degree

Salary/Compensations

$155,000 - $185,000

Benefits

Up to 20% travel for team meetings, customer engagements, or industry events.