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About the Role
As our SDR Team Lead, you will be the execution engine behind our team of 9 Sales Development Representatives who prospect senior executives at Fortune 1000 companies for our Board communities. You will set strategic direction, own coaching development, and drive cross-functional strategy. You will own daily execution and adoption accountability across the team, run our top-of-funnel motion, and carry a meaningful personal outbound target of 12 briefs per month yourself. This role is ideal for someone who likes to be hands-on, on the phones, and in the details.
Responsibilities
- Serve as the execution engine for the SDR team, owning daily rollout, adoption, and enforcement of processes, messaging, and segmentation.
- Ensure the team executes decided plays, including cadence discipline, messaging fidelity, activity standards, and brief-quality expectations.
- Ensure adoption of new plays, including new cadences, messaging, and resourcing.
- Perform personal outbound production of 12+ self-sourced briefs per month.
- Monitor SDR team KPIs and individual attainment, providing day-to-day feedback and surfacing performance observations to Sales Management.
- Manage the sales enablement tech stack, including Salesloft cadences, Orum call workflows, ZoomInfo/Sales Nav/Clay list operations, and Salesforce hygiene.
- Partner with Account Executives on brief quality and warm handoff standards.
- Maintain a deep understanding of target personas and their needs across each Board community.
- Contribute to the hiring pipeline for future SDR classes by screening and interviewing candidates.
- Provide reporting on team data as needed.
Requirements
- 2+ years as a top-performing SDR, with at least one year averaging 110%+ quota attainment.
- Operationally-minded with the ability to take an idea from conception to execution across a team and hold peers accountable to standards.
- Demonstrated formal or informal leadership experience, such as mentoring, running trainings, owning initiatives, or serving as a senior IC.
- Instinct for tactical, in-the-moment coaching to reinforce direction and help diagnose/fix specific behaviors.
- Hands-on experience with Salesloft (or comparable sales engagement platform), Orum (or comparable parallel dialer), and Salesforce.
- Strong understanding of ICP, market segmentation, and sales motion alignment.
- Comfort with metrics, including reading dashboards, running funnel math, and interpreting data.
- Excellent written communication skills for reviewing outbound copy.
- Ability to create and contribute to internal resources like call libraries, cadence refinements, and messaging templates.
- Proactively flag risks or gaps and offer solutions.
- Drive continuous improvement without waiting for direction.
- Model professionalism in communication, documentation, and follow-through.
Skills
- Sales Development
- Coaching
- Sales Enablement
- Salesloft
- Orum
- Salesforce
- ZoomInfo
- Sales Navigator
- Clay
- Metrics Analysis
- Written Communication
- Process Improvement
- Hiring
- Interviewing
Location
- Toronto HQ
Work Type
- Hybrid (3 days in Office)
Experience Level
- 2+ years as a top-performing SDR
- 1+ year averaging 110%+ quota attainment
Salary/Compensations
- $80,000 CAD base salary + $30,000 CAD target variable = $110,000 CAD OTE
Benefits
- Full benefits package
- Competitive compensation package
- Flexible Paid Time Off Policy
- 12 paid company holidays
- Summer Hours
- Comprehensive group benefits including health, dental, and flexible spending accounts
- Occasional opportunities to travel and experience events in person
- Real room to grow career in a high-growth environment
About the Company
- At Assemble, we help enterprise leaders cut through the noise with trusted peer insights that bridge the gap between data overload and decision-making clarity.
- Our unique approach leverages peer intelligence, created by convening the right people around the right questions, enabling leaders from top global companies to engage in meaningful discussions and gain actionable insights across diverse industries.
- Assemble empowers leaders to make confident, strategic decisions that accelerate progress and innovation.
- Board.org offers unbiased peer insights from a trusted community, led by expert advisors, that help leaders and their teams at big companies quickly make informed strategic decisions.
- Executive Platforms hosts summits that provide senior executives with a unique space to explore new ideas, innovations, and inspirations, fostering personal and professional growth.
- The energy in our office reflects our culture: ambitious, collaborative, and full of momentum.
- We work hard, grow fast, and celebrate the wins along the way.
- You’ll be part of a collaborative team that values progress, people, and purpose.
Equal Opportunity
- The Company is committed to building a diverse and inclusive workforce where unique experiences are valued, and everyone has the opportunity to contribute.
- We seek to make space for unique and relevant skills and attributes.
- Your application is reviewed by a living, breathing human being and evaluated based on key competencies needed for success in the position.
- Our Recruiting team maintains awareness of all open roles which means your application may be assessed against multiple positions and we will reach out to gauge your interest in other opportunities as appropriate.