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About the Role

Lead the lifecycle marketing function across Australia and New Zealand, combining people leadership with hands-on expertise to drive customer engagement through automated, data-led lifecycle programs. Shape millions of customer interactions by optimizing customer journeys and partnering with white-label banking partners.

Responsibilities

• Lead the delivery and continuous improvement of lifecycle marketing across onboarding, activation, engagement, retention and reactivation.
• Oversee the Braze platform.
• Manage the lifecycle communications calendar.
• Guide a team of specialists to deliver high-quality customer experiences across email, push notifications and automated journeys.
• Use customer insights, experimentation and AI to optimize campaigns, improve performance and support major Australian and New Zealand white-label partnerships.
• Partner with Product, Data, Technology, Compliance and Marketing teams.

Requirements

• Experience in lifecycle marketing, CRM or marketing automation within a B2C environment.
• Hands-on experience with Braze or a comparable marketing automation platform such as Salesforce Marketing Cloud.
• Proven experience leading or mentoring high-performing teams.
• Strong stakeholder management skills, with the confidence to influence across multiple business areas.
• A data-driven mindset with experience using customer insights to improve lifecycle performance.
• Experience working with customer data, segmentation and automated customer journeys.
• Experience within a regulated industry, ideally financial services or fintech, will be highly regarded.
• Comfortable balancing strategic thinking with hands-on delivery.
• Enjoy solving complex problems.
• Confidently build relationships across technical and commercial teams.
• Embrace change.
• Know how to prioritize competing demands.
• Always looking for smarter ways to work.

Skills

• Lifecycle marketing
• CRM
• Marketing automation
• Braze
• Salesforce Marketing Cloud
• Stakeholder management
• Customer data analysis
• Segmentation
• Automated customer journeys
• AI

Location

• Australia
• New Zealand

Work Type

• Onsite
• Full-time

Experience Level

• Experienced

Benefits

• 5 additional annual leave entitlements each year (My Days)
• 5 extra annual leave days after 12 months of employment
• Birthday off
• Free annual charity day
• $0 Trades for all domestic and international equity orders
• Continuous learning and development offering (technical and performance training)
• Unlimited access to a dedicated benefits & wellbeing hub
• Retailer discounts
• Free breakfast cereals, condiments, and coffee
• Culture club activities

About the Company

• CMC Markets is a global leader in CFD trading and share investing.
• Committed to providing the ultimate trading experience.
• Growing through global expansion and product offering.

Equal Opportunity

• An equal opportunities employer committed to creating a diverse and inclusive workplace.
• Values differences and unique perspectives.