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About the Role
This role will lead the development and growth of Sofive’s sponsorship and partnership business in the United States, driving new commercial revenue through national and multi-site sponsorship agreements and shaping the company’s long-term commercial strategy. You will identify opportunities, package assets, build relationships with senior decision-makers, and lead negotiations.
Responsibilities
- Drive new partnership revenue through the acquisition of national and multi-site sponsorship agreements
- Build and manage a pipeline of qualified prospects across priority categories
- Develop and package compelling commercial opportunities across Sofive’s venues, leagues, tournaments, digital channels, and proprietary video platform
- Lead proactive outreach, relationship development, and senior stakeholder engagement with major brands and agencies
- Structure and negotiate integrated partnership agreements that align with partner objectives and Sofive’s commercial ambitions
- Work closely with Sofive leadership to identify collaborative and multi-platform opportunities across City Football Group
- Support the creation of sales materials, partnership presentations, pricing models, and commercial inventory
- Collaborate with operations, marketing, and external agency partners to deliver successful partnership activations
- Maintain accurate pipeline management, forecasting, and CRM reporting
- Represent Sofive at industry events, conferences, networking opportunities, and partner hospitality events
Requirements
- 5 years of partnership sales, sponsorship, or commercial business development experience
- Strong network of senior contacts across brand marketing, sponsorship, and agency communities
- Proven track record of securing five and six figure partnership agreements
- Familiarity with sponsorship contracts and legal processes
- Experience representing premium sports, entertainment, hospitality, or media properties
- Strong understanding of integrated sponsorship sales and partnership activation
- Excellent relationship-building, presentation, negotiation, and storytelling skills
- Entrepreneurial mindset with the ability to drive the commercial function
- Strong commercial acumen and ability to work cross-functionally with senior stakeholders
- Willingness to travel and work flexible hours where required
- Experience within soccer, participation sports, entertainment, or experiential venue businesses
- Knowledge of the North American soccer, social sport and sponsorship landscape
- Experience working with emerging or growth-stage brands/properties
- Fluency in Spanish or additional languages beneficial
Skills
- Partnership sales
- Sponsorship
- Commercial business development
- Relationship building
- Presentation
- Negotiation
- Storytelling
- Sales pipeline management
- CRM reporting
- Spanish language proficiency
Location
- United States
Work Type
- Full-time
Experience Level
- 5 years of experience
Salary/Compensations
- Competitive compensation
Benefits
- 401K
- Paid Time Off
- Medical
- Dental
- Vision
- Life Insurance
About the Company
- Sofive is a company focused on sponsorship and partnership business.