Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Influential is seeking an experienced Associate Director, Creative Strategy to lead creative ideation and oversee the production of dynamic campaigns for a high-profile portfolio of beauty and skincare brands. The ideal candidate will blend client objectives with insight-driven creativity, crafting impactful concepts that breathe life into creator campaigns. This position orchestrates the creative strategy from ideation to execution, working closely with creators to deliver top-tier creator marketing campaigns.

Responsibilities

Develop creative concepts that differentiate the brand and resonate with the target audience.
Generate innovative and strategic ideas for beauty campaigns that align with client objectives.
Determine the optimal media mix and social platform allocation for maximum impact.
Provide clear guidance to creative and creator teams, including Copywriters and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision.
Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
Develop key messaging and positioning that effectively communicates the brand's value proposition.
Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.
Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

Requirements

At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing.
Stay up-to-date on the latest trends and innovations in the social realm.
Comfortable navigating the nuances of developing creative ideation and strategy for beauty and skincare brands.
Strong communication and presentation skills.
Strong writing skills.
An eye for design/aesthetics.
Bias for action and proactive in improving team output.
Comfortable creating organization and processes where none may already exist.
Startup experience is strongly preferred.
Extremely proficient in Google Slides and PowerPoint.

Skills

Creative Strategy
Marketing
Advertising
Creator Marketing
Social Media Trends
Beauty Industry Knowledge
Skincare Knowledge
Communication
Presentation Skills
Writing
Design Aesthetics
Organization
Process Creation
Google Slides
PowerPoint

Experience Level

3-5 years

Education Level

Bachelor's Degree or equivalent experience

Salary/Compensations

USD $100,000.00 - USD $110,000.00/Annually

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

About the Company

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.
Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.
At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Equal Opportunity

Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
All your information will be kept confidential according to EEO guidelines.