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About the Role

As the Owned Media Lead, you will be responsible for planning and executing CRM strategies across various channels, leveraging customer data for personalization, and collaborating with cross-functional teams to drive membership activation and align with marketing objectives.

Responsibilities

• Plan and optimize communication across CRM channels (Email, Push, SMS, Whatsapp) in line with the local marketing calendar.
• Leverage the Marketing Automation Platform (MAP) for data-driven customer journeys and automated campaign communications.
• Oversee Global E-mail and Push activities to ensure global and local comms alignment.
• Use customer data and segmentation to deliver personalized content that drives conversion and membership growth.
• Support Commercial team with SEO actions.
• Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns for omni-channel consistency.
• Collaborate with production and commercial roles to execute campaign plans balancing brand and sales objectives.
• Plan local events and partnerships related to the H&M Membership program.
• Plan local Mission activation according to global guidelines.

Requirements

• 3-4 years of experience in CRM or media planning, preferably in retail or e-commerce.
• Knowledge of email, app, and digital channel management.
• Strong analytical and data interpretation skills.
• Proficient in campaign performance tracking and reporting tools.
• Strong relationship builder with the ability to collaborate and influence across the business.
• Experience supporting or running loyalty programs is a nice-to-have.

Skills

• CRM
• Media Planning
• Email Marketing
• Push Notifications
• SMS Marketing
• Whatsapp Marketing
• Marketing Automation Platform (MAP)
• Customer Data Analysis
• Segmentation
• Content Personalization
• SEO
• Cross-Functional Collaboration
• Campaign Management
• Loyalty Programs

Work Type

• Flexible working arrangements
• WFH 2 days a week

Experience Level

• 3-4 years

Benefits

• Attractive benefits
• Extensive development opportunities
• 25% off H&M Group brands (H&M, COS, Monki, Weekdays, Arket, & Other Stories)

About the Company

• H&M Group is a global company of strong fashion brands and ventures.
• Goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions.
• Aim to liberate fashion for the many, with customers at the heart of every decision.
• Comprised of thousands of passionate and talented colleagues united by shared culture and values.
• Use power, scale, and knowledge to push the fashion industry towards a more inclusive and sustainable future.

Equal Opportunity

• We are committed to a recruitment process that is fair, equitable, and based on competency.