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About the Role
As the Owned Media Lead, you will be responsible for planning and optimizing communication across CRM channels, leveraging customer data for personalization, and collaborating with cross-functional teams to activate membership programs and align owned media with broader marketing efforts.
Responsibilities
- Plan and optimize communication across CRM channels (Email, Push, SMS, Whatsapp) in line with the local marketing calendar.
- Leverage the Marketing Automation Platform (MAP) to enable data-driven, automated customer journeys and campaign communications.
- Oversee Global E-mail and Push activities to ensure global and local comms. are aligned.
- Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth.
- Support Commercial team with SEO actions.
- Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni-channel consistency.
- Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP.
- Plan local events and partnerships related to the H&M Membership program.
- Plan local Mission activation according to global guidelines.
Requirements
- 3-4 years' experience in CRM, or media planning (preferably in retail or e-commerce).
- Knowledge of email, app, and digital channel management.
- Strong analytical and data interpretation skills.
- Proficient in campaign performance tracking and reporting tools.
- Strong relationship builder with the ability to collaborate and influence across the business.
- Experience supporting or running loyalty programs is a nice-to-have.
Skills
- CRM
- Media Planning
- Email Marketing
- Push Notifications
- SMS Marketing
- Whatsapp Marketing
- Marketing Automation Platform (MAP)
- Customer Data Analysis
- Content Personalization
- SEO
- Cross-functional Collaboration
- Campaign Management
- Loyalty Programs
- Data Interpretation
- Campaign Performance Tracking
- Reporting Tools
Work Type
- Flexible working arrangements
- Work from home 2 days a week
Experience Level
- 3-4 years
Benefits
- Attractive benefits
- Extensive development opportunities
- 25% off H&M Group brands (H&M, COS, Monki, Weekdays, Arket, & Other Stories)
About the Company
- H&M Group is a global company of strong fashion brands and ventures.
- Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions.
- We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
- We are made up of thousands of passionate and talented colleagues united by our shared culture and values.
- Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
Equal Opportunity
- We are committed to a recruitment process that is fair, equitable, and based on competency.