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About the Role

The Senior Manager, Video & Programmatic Media (VPM) is a senior strategic leader responsible for shaping enterprise-level Video, Audio, and Programmatic Display strategies across complex client portfolios. This role integrates Linear and Digital Video investments within Ovative's Enterprise Marketing Return (EMR) framework to ensure media decisions drive measurable business outcomes. The Senior Manager sets long-term strategic direction, leads executive-level client relationships, and drives cross-functional integration across media, measurement, and creative teams.

Responsibilities

• Provide senior oversight on planning, activation, and optimization across Linear/CTV, OLV/YouTube, Audio, and Programmatic Display/Native.
• Ensure high standards of executional excellence and drive continuous process and automation improvements.
• Lead test-and-learn agendas and performance readouts that turn data into clear, actionable decisions.
• Maintain strategic relationships with platform and media partners to unlock innovation and performance gains.
• Own senior client relationships and overall VPM performance for a set of complex, high-impact accounts.
• Lead day-to-day and quarterly strategy, planning, and readouts across Video, Audio, and Display/Programmatic, tying recommendations to EMR and enterprise outcomes.
• Influence executive client stakeholders to evolve media, measurement, and operating models.
• Set integrated VPM roadmaps that connect upper- and lower-funnel tactics and align with cross-channel partners.
• Serve as a VPM SME in cross-functional initiatives, translating channel expertise into clear, integrated plans.
• Codify and scale best practices, playbooks, and training that elevate VPM quality and consistency.
• Manage and develop multi-level teams and people leaders, setting clear expectations and development plans.
• Build and continuously improve operating rhythms that enable a high-performing, inclusive team.
• Foster a culture of accountability, coaching, and engagement.
• Partner with leadership on staffing, individual pathing, and performance management.

Requirements

• 8+ years of experience directly responsible for enterprise-level Video/Audio/Programmatic media programs.
• 4+ years of people management experience, including managing direct reports and leading teams through change, and coaching managers and/or senior ICs.
• Proven track record driving strong performance outcomes through VPM channels.
• Proven track record leading integrated planning and activation across multiple channels or brands.
• Deep experience with performance-based, direct response, and full-funnel media programs.
• Deep experience with major buying and measurement platforms (e.g., The Trade Desk, DV360, Google Ads/YouTube, verification tools such as DoubleVerify/MOAT/IAS, TV tools such as Nielsen/SQAD/Kantar/Strata).
• Skilled at translating complex data into clear, influence-ready narratives for senior stakeholders.
• Exceptional communication and client relationship skills.
• Strong conceptual and analytical problem-solving skills.

Skills

• Video
• Audio
• Programmatic Display
• Linear TV
• CTV
• OLV
• YouTube
• Native Advertising
• Media Planning
• Media Activation
• Media Optimization
• Performance Measurement
• Data Analysis
• Client Relationship Management
• Team Leadership
• Cross-functional Collaboration
• The Trade Desk
• DV360
• Google Ads
• DoubleVerify
• MOAT
• IAS
• Nielsen
• SQAD
• Kantar
• Strata

Location

• MSP
• NYC
• CHI

Work Type

• Full-time

Experience Level

• Senior Manager
• 8+ years of experience
• 4+ years of people management experience

Salary/Compensations

• $111,000 to $186,000 (inclusive of 25% bonus)

Benefits

• Annual Bonus
• Competitive, holistic benefits
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for mobile phone and data plan
• Sabbatical program
• Charitable giving via time and financial match program
• Shenanigan’s Day
• Generous paid vacation policy
• 401k match program
• Frequent, paid travel to Minneapolis headquarters for company events, team events, and in-person collaboration

About the Company

• Ovative Group is an independent, full-funnel media, measurement, and creative firm.
• Leveraging deep industry expertise, we help brands transform their media and measurement programs to drive profitable growth.
• Our proprietary MarTech platform, EMRge, helps businesses transform marketing into a driver of sustainable growth.
• We are recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.
• We demand trust and transparency from each other.
• We believe in doing the hard and complicated work others put off.
• We’re open in communication and floor plan.
• We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
• This fosters an environment where smart people can support each other in performing to their highest potential.

Equal Opportunity

• Ovative is committed to fostering an inclusive environment where everyone can participate and thrive.
• We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression.
• Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.