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About the Role
Capital One is seeking a Principal Associate to join our Brand Insights team. In this role, you will provide consumer insights that inform marketing, advertising, and brand building strategies. The ideal candidate will have a proven track record of designing, managing, and presenting primary research, including brand health tracking, creative testing, in-market ad performance, and ad-hoc custom research.
Responsibilities
- Lead the design and execution of market research projects, deciding on appropriate research methodologies, drafting research briefs, leading all project logistics and coordination with internal and external partners/vendors.
- Lead the analysis and reporting of market research projects, conducting analyses, writing reports, and presenting insights, influencing others through storytelling and impactful insights that drive discussion and business action.
- Deliver actionable insights utilizing a variety of brand measurement sources, including brand health trackers, creative/advertising pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies.
- Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners.
- Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions.
- Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approaches.
Requirements
- Bachelor’s Degree or military experience.
- At least 4 years of experience in a primary market research role on either the supplier side or client side, planning, executing, and presenting studies.
- 6+ years of experience in a primary market research role on either the supplier side or client side, planning, executing, and presenting studies.
- Experience leading research focused on brand health tracking, advertising performance, and creative marketing testing, ideally in the financial services industry.
- Experience working with analytical tools (such as Python, R, SAS, SPSS, SQL, Q).
Skills
- Market research
- Brand health tracking
- Creative testing
- In-market ad performance
- Ad-hoc custom research
- Data analysis
- Reporting
- Storytelling
- Marketing strategy
- Evidence-based marketing
- Python
- R
- SAS
- SPSS
- SQL
- Q
Location
- McLean, VA
- Richmond, VA
- New York, NY
- Chicago, IL
Work Type
- Full-time
- Hybrid
Experience Level
- Principal Associate
- 4+ years
- 6+ years
Education Level
- Bachelor's Degree
Salary/Compensations
- McLean, VA: $120,800 - $137,900
- Richmond, VA: $109,900 - $125,400
- New York, NY: $131,800 - $150,500
- Chicago, IL: $109,900 - $125,400
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
- Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
About the Company
- Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.
- Capital One promotes a drug-free workplace.
Equal Opportunity
- Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.
- Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.