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About the Role

Verizon's Digital Marketing team is seeking a Search Engine Marketing Senior Strategist to lead paid search strategic planning, investment, and partner management. This role involves driving marketing effectiveness and efficiencies, evolving the in-house SEM operation, and managing relationships with external search partners and optimization technologies. A holistic understanding of SEM and SEO is expected.

Responsibilities

Managing SEM functions for multiple units within Verizon.
Campaign development, bid strategy, optimization and channel management.
Making recommendations with respect to any changes to the existing tech stacks.
Assisting relationships with all external search partners.
Overseeing the execution associated with SEM campaigns.
Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

Requirements

Bachelor's degree or four or more years of work experience.
Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Marketer/agency/consultative services experience in SEM.
Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, Performance Max, PLAs, Shopping engines).
Experience in search analysis and reporting.
Analytical skills in developing marketing reports that enhance SEM performance efficiencies.
Ability to manage projects across multiple stakeholders.
Exceptional communication skills.
Data visualization experience.
Fluency in data-driven targeting and revenue driving strategy.
Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
Open to explore new methods of search strategy as consumer behavior adapts.

Skills

SEM
Google Ads
Search Ads 360
Skai
Yahoo! / Bing
Performance Max
PLAs
Shopping engines
Search analysis
Reporting
AI
Large language models
Data visualization
Adobe/Omniture

Location

New York

Work Type

Hybrid

Experience Level

Senior
Four or more years of relevant experience

Education Level

Bachelor's degree

Salary/Compensations

$91,500.00 - $159,000.00

Benefits

Medical
Dental
Vision
Short and long term disability
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home & auto insurance
Matched 401(k) savings plan
Up to 8 company paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Premium pay (overtime, shift differential, holiday pay, allowances)
Up to 15 days of vacation per year

About the Company

Verizon powers and empowers how people live, work and play by connecting them to what brings them joy.
Verizon drives innovation, creativity, and impact in the world.
The V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.
In crisis and in celebration, Verizon comes together — lifting communities and building trust.

Equal Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.