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About the Role

Verizon's Digital Marketing team is seeking a Search Engine Marketing Senior Manager to lead paid search strategy, investment, and partner management. This role will help lead the in-housed paid search function, driving evolution and necessary changes for optimal performance. You will build relationships with external search partners and leverage a strong understanding of search evolution and holistic SEO/SEM strategies.

Responsibilities

Leading and managing SEM functions for multiple units within Verizon.
Campaign development, bid strategy, optimization and channel management.
Scaling teams to support the SEM operation.
Making recommendations and driving decision making with respect to any changes to the existing tech stacks.
Building and managing relationships with all external search partners.
Overseeing the execution and resources associated with SEM campaigns.
Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.
Leads, plans, develops, and executes digital marketing campaigns, including online advertising, website strategy/design, social media, mobile deliverables, and new media deliverables.
Develops digital marketing strategies and plans across various channels and platforms.
Provides insights and recommendations for pursuing various digital marketing channels.
Evaluates and analyzes the performance of various digital marketing campaigns.
Leads the research and analysis on various features of digital marketing campaigns to advance the brand's digital presence.
Works across the organization to champion and ensure a consistent brand experience across all platforms.
Collaborates and coordinates with internal and external partners to execute digital branding strategy.

Requirements

Bachelor's degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Marketer/agency/consultative services experience in SEM.
Experience leading a technically advanced team of search marketing professionals.
Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, PLAs, Shopping engines).
Ability to manage projects across multiple stakeholders.
Exceptional communication skills.
Experience in search analysis and reporting.
Data visualization experience.
Fluency in data-driven targeting and reach strategy.
Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
Open to explore new methods of search strategy as consumer behavior adapts.

Skills

SEM
Paid Search
SEO
AI
Large Language Models
Google Ads
Search Ads 360
Skai
Yahoo! / Bing
PLAs
Shopping engines
Digital Marketing
Online Advertising
Website Strategy
Social Media
Mobile Deliverables
New Media
Digital Marketing Strategy
Digital Marketing Analysis
Data Visualization
Data-driven targeting
Reach strategy
CPM
CPC
CPA
Adobe/Omniture

Location

New York

Work Type

Hybrid
Full-time

Experience Level

Senior Manager
Six or more years of relevant experience

Education Level

Bachelor's degree

Salary/Compensations

$115,500.00 - $201,000.00

Benefits

Medical
Dental
Vision
Short and long term disability
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home & auto insurance
Matched 401(k) savings plan
Up to 8 company paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Premium pay (overtime, shift differential, holiday pay, allowances)
Up to 15 days of vacation per year

About the Company

Verizon powers and empowers how people live, work and play by connecting them to what brings them joy.
Verizon drives innovation, creativity, and impact in the world.
The V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.
In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always.

Equal Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.