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About the Role
As an Associate Director on OMD’s Marketing Science team, you will manage resources, implement process improvements, and mentor analysts. You will also collaborate with media planners and strategists to shape client marketing strategies using data-driven insights.
Responsibilities
- Participate in measurement plan development and execution.
- Establish thought leadership in analytics, research, and ad-technology.
- Ensure analytics efforts yield clear, compelling, and actionable insights.
- Anticipate client needs and proactively develop solutions.
- Ensure timely follow-through on all deliverables.
- Generate and communicate clear, compelling, and actionable insights.
- Manage engagement between Marketing Science and internal/external teams.
- Recommend and implement research to aid consumer insight gathering and strategic processes.
- Provide thought leadership on ad-tech and measurement technologies.
- Identify opportunities for continuous process improvement.
- Lead, mentor, and train analysts.
- Present reports, POVs, and other materials to clients regularly.
- Provide high-level oversight during client presentations.
Requirements
- Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences, or Business/Marketing related fields (advanced degree preferred).
- 6+ years of experience in a quantitative data-driven field.
- Passion for digital marketing, research, and analytics.
- Demonstrated knowledge of paid media strategy and media analytics.
- Excellent communication and presentation skills.
- Ability to work well with others and in cross-functional teams.
- Ability to manage and prioritize multiple concurrent tasks.
- Ability to clearly explain complex technical ideas to multiple audiences.
- Comprehensive knowledge of ad technologies and research techniques.
- Ability to move beyond descriptive analytics and employ predictive & prescriptive analytics.
- Ability to set individual goals for analysts and measure performance.
- Ability to identify quality or workload issues and re-allocate resources.
- Leading, mentoring, and training analysts.
- Delegating and managing projects, creating learning agendas, and opportunities for junior staff.
Skills
- SAS
- SPSS
- R
- Advanced analytics software packages
- Ad-serving tools
- Web analytics tools
- DCM/DV360
- Sizmek
- SnapChat
- Omniture
- Database design
- SQL
- Syndicated research sources/tools
- Gfk
- MRI
- Simmons
- Scarborough
- IMS
- Nielsen
- comScore
- Digital ad effectiveness research
- Microsoft Excel
- Microsoft PowerPoint
- Project Management Tools
- Trello
- Asana
- Web technologies
- HTML
- JavaScript
Location
- 9 offices
Work Type
- Hybrid
Experience Level
- 6+ years of experience
- Associate Director
Education Level
- Bachelor’s degree
- MBA/MS preferred
Salary/Compensations
- $125,000
About the Company
- OMD USA is part of the global OMD network with 2,250+ people across 9 offices.
- We deliver insights that unlock demand potential, ideas that ignite consumer desire, and results that accelerate business growth.
- We are a dynamic, creative, and influential agency network, recognized as the most awarded agency network globally.
- Omnicom is committed to hiring and developing exceptional talent and building inclusive teams.
- We celebrate diversity and believe it makes us stronger together.
Equal Opportunity
- It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
- EOE/AA/M/D/V/F.