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About the Role

The Business Analytics team is pivotal in the delivery of modern agency services, working closely with planning and investment teams to achieve client business goals.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive position.
• Ensure analytics efforts yield clear, compelling, and actionable insights through sophisticated techniques.
• Participate in measurement plan development and execution.
• Ensure timely completion of all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling, and actionable insights.
• Recommend and implement research to aid consumer insight gathering and strategic processes.
• Identify opportunities for continuous process improvement.
• Lead, mentor, and train analysts and managers.
• Present reports, POVs, and other materials to clients regularly.
• Contribute to consumer segmentation and audience identification/exploration.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of priorities and knowing when to ask for help.
• Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing optimization.
• Keep abreast of industry trends and developments through research and training.

Requirements

• Intermediate Excel and PowerPoint skills.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising.
• Strong analytical skills, critical thinking, and problem-solving abilities to drive issues to resolution.
• Proven leadership ability and strong client relationship experience.
• Ability to train and coach colleagues, including organization, detail orientation, prioritization, business writing, presenting, analysis, and project management.
• Comfortable working in ambiguous situations.

Skills

• Marketing analytics
• Data analysis
• Statistical analysis (linear regression)
• Data visualization
• Communication
• Presentation
• Client relationship management
• Training and coaching
• Project management

Location

• New York

Work Type

• Hybrid

Experience Level

• 5-7 years

Education Level

• University degree

Salary/Compensations

• $70,000.00-$125,000.00

About the Company

• Omnicom is committed to hiring and developing exceptional talent, focusing on building inclusive teams that deliver the best solutions.
• We believe that celebrating differences makes us stronger.
• We will process your personal data in accordance with our Recruitment Privacy Notice.

Equal Opportunity

• It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
• EOE/AA/M/D/V/F.