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About the Role

The Business Analytics team is pivotal in the delivery of modern agency services, tightly integrated with planning and investment teams to deliver on and exceed client business goals.

Responsibilities

• Serve as a trusted advisor to C-suite stakeholders.
• Build long-term senior client relationships that drive business growth, retention, and transformation.
• Lead enterprise marketing, data, measurement, or operating model transformations.
• Influence strategic business decisions through data, measurement, customer insights, and growth strategies.
• Consult with clients to identify business problems/opportunities and develop analytic roadmaps.
• Provide thought leadership around analytics, research, measurement, and ad-technology concepts.
• Define and execute the data strategy, uncovering data needs and developing a roadmap for data utilization.
• Investigate the impact of new data sources and technologies on marketing and client industries.
• Identify growth and innovation opportunities.
• Lead executive-level business reviews and strategic planning sessions.
• Build bridges between agency disciplines and external partners.
• Provide methodological support, coaching, training, and advice to direct reports and the broader team.
• Lead and mentor direct reports, assessing capabilities and providing career growth roadmaps.
• Lead the development of playbooks for audience and measurement activities.
• Contribute to the development and growth of Business Analytics offerings.
• Stay on top of industry trends and developments through research, training, and industry events.
• Manage revenue goals for Business Analytics.

Requirements

• Experience managing marketing, analytics, insights, customer strategy, and/or transformation functions.
• Demonstrated success influencing cross-functional executive stakeholders.
• Expertise in customer growth strategy, customer experience, CRM, loyalty, and customer journey optimization.
• Ability to identify growth opportunities through customer, market, and competitive insights.
• Experience connecting marketing investments to enterprise growth objectives.
• Specialized in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Expert-level solutions development: analytic skills, critical thinking, and problem-solving skills.
• Strong track record of proven leadership ability and impactful client relationship experience.
• Stellar communication and presentation skills; ability to translate business solutions into customer marketing programs.
• Organized and detail-oriented, with skills in prioritizing work, business writing, presenting, analysis, and project management.
• Manage complex enterprise client relationships.
• Comfortable working in ambiguous situations.
• Passionate about driving change by adopting emerging technologies in the advertising space.

Skills

• Data Strategy
• Marketing Analytics
• Customer Strategy
• Business Transformation
• Data Science
• Analytics
• Client Relationship Management
• Leadership
• Communication
• Presentation
• Project Management
• Audience-based Marketing
• Data-driven Advertising
• CRM
• Customer Journey Optimization

Location

• New York

Work Type

• Full Time
• Hybrid

Experience Level

• 15+ years leading enterprise marketing, analytics, customer strategy, or business transformation initiatives
• Significant leadership experience across agency, client-side, and/or publisher environments

Salary/Compensations

• $250,000 - $300,000

About the Company

• Omnicom is committed to hiring and developing exceptional talent.
• We believe that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.

Equal Opportunity

• It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
• EOE/AA/M/D/V/F.