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About the Role

We are looking for dynamic, best-in-class talent to join the growing Commerce team as a Manager for Activation. In this role, you will serve as the hands-on-keyboard platform expert, focusing on all aspects of successful campaign execution and stewardship. You will be accountable for the performance and pacing of assigned brands, customizing departmental standards and processes to fit client needs. You will act as a point of escalation and the go-to expert for complex setup, optimization, and platform nuances, overseeing a Senior Associate to drive optimal campaign performance.

Responsibilities

Maintain knowledge of multiple retail media networks & their platforms.
Be proficient with DSP interface functionality and levers.
Understand individual RMN capabilities across tactic, targeting, and reporting methodology.
Actively participate in the development, management, and measurement of self-service media campaigns.
Collaborate with the Commerce team in building audience targeting details and budget allocation.
Apply learnings from previous campaigns to future initiatives.
Lead weekly/bi-weekly calls with retailers and DSP partners.
Identify growth opportunities and share ideas for potential test and learns.
Oversee the building of effective, detailed campaigns.
Support the establishment and implementation of best practices within client accounts.
Assess and rank issues and tasks in order of importance.
Anticipate, recognize, and clearly define problems using various techniques to systematically analyze, weigh alternatives, and propose solutions.
Implement team and client-centric processes to ensure accuracy of deliverables.
Be involved in and supervise the buying process and stewardship for self-service media campaigns.
Ensure relevant strategies are implemented for self-service campaigns.
Build and monitor self-service campaigns in platform.
Assign tags to correlating line items and optimize based on performance.
Work with retailers and DSP partners to ensure proper data onboarding and necessary paperwork completion.
Oversee and assist the Senior Associate with locating, determining, and building relevant audience segments in DSP platforms.
Oversee coordination of creative assets between client, creative agencies, and partners.
Review and guide the building of trafficking sheets, spec sheets, and placement taxonomies.
Be proficient with 3rd party ad-serving and site-served placements, tracking & analytic systems.
Develop, execute, and test campaign variables that create client-specific insight and drive future testing opportunities.
Monitor pacing to ensure delivery is appropriate and aligned with campaign flighting.
Measure media performance at all stages to ensure original objectives and strategies are being met.
Oversee analysis and reporting of data on various bases in activation platforms and ad servers.
Identify a narrative through data analysis and turn insights into long-term action.
Build mapping docs and pivot tables in Excel, utilizing formulas like VLOOKUP/XLOOKUP, SUMIF/SUMIFS, and Calculated Fields.
Be knowledgeable of Brand Safety partner features and pre-bid/post-bid capabilities.
Troubleshoot campaign line items and parameters when encountering spend issues.
Maintain client and industry benchmarks for evaluating campaign performance.
Work cross-functionally with the commerce team, ad operations, analytics, and other groups.
Assist in managing team performance to achieve desired results.
Participate in trainings and communicate proactively around areas of needed/desired growth.
Share ideas proactively with the internal team.
Develop direct reports by spending extra time where needed.
Seek out information to remain current on media trends and share with team members.
Be familiar with client business objectives and their connection to daily work.
Be aware of the value propositions and proprietary offerings of various DSP partners and retailers.
Be well-informed on different optimization levers in the DSP.

Requirements

Strong working knowledge of commerce industry and platforms including major retailers and supporting technology (e.g. Amazon Ads, Walmart Connect, Roundel, Pacvue, Skai, Criteo, TTD, etc.).
Proven ability to understand high-level client goals and translate them into tactical execution.
Project management skills; effectively manage multiple projects and meet tight deadlines in a fast-paced environment.
Excellent written and verbal communication skills.
Proven problem-solving ability.

Skills

Optimization
Analytics
AI
Experimentation
Performance Marketing
Data and Technology
Planning
Buying
Execution
Measurement
Commerce Media
Retail Media Networks
Amazon Ads
Walmart Connect
Roundel
Kroger
Pacvue
Skai
Criteo
TTD
DSP interface functionality
Audience builder
PMP/PG set up
Reporting suite
Self-service media campaigns
Audience targeting
Budget allocation
Campaign optimization
Microsoft Office (Excel, PowerPoint, etc.)
Excel
Pivot tables
VLOOKUP/XLOOKUP
SUMIF/SUMIFS
Calculated Fields
Brand Safety
3rd party ad-serving
Site served placements
Tracking systems
Analytic systems

Location

Remote
Hybrid

Work Type

Full-time
Hybrid

Experience Level

Manager
People Manager

Education Level

Bachelor's degree or equivalent experience

Salary/Compensations

$90,000 - $95,000.00

Benefits

Medical coverage
Dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits

About the Company

KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients.
We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.
KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.
We have extensive offerings spanning across performance marketing and data and technology.
Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.
The company has more than 6,000 employees operating in more than 60 countries.
Omnicom is committed to hiring and developing exceptional talent.
We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
We strongly believe that celebrating what makes us different makes us better together.
Join us—we look forward to getting to know you.

Equal Opportunity

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990.
For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.