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About the Role

We are seeking a strategic product marketer to lead the positioning, narrative, and go-to-market strategy for Linktree's monetization suite. This role is crucial for driving linker success and business growth by enhancing how linkers earn money on the platform through various tools like digital downloads, coaching, and courses. You will collaborate closely with product teams, leveraging linker insights and market intelligence to optimize the adoption of earning tools. This is an opportunity to create meaningful work at scale by building product narratives that directly improve people's livelihoods.

Responsibilities

Develop clear, differentiated positioning and messaging for Linktree's monetization suite across various linker segments, verticals, and maturity levels.
Translate complex product capabilities into simple value propositions for linkers.
Build a scalable messaging architecture that reinforces a coherent 'earn on Linktree' story.
Develop deep linker personas to inform product design, pricing, and surfacing of monetization products.
Influence roadmap prioritization based on linker demand, competitive gaps, and earning potential signals.
Establish frameworks for evaluating new monetization opportunities.
Act as the voice of the monetizing linker within the product team.
Lead end-to-end go-to-market strategy for new and evolving monetization products and features.
Define launch strategies including audience segmentation, channel mix, creative direction, and success metrics.
Partner with content, social, and linker marketing teams to create compelling launch stories.
Identify key moments for linkers to start monetizing and develop messaging to capture them.
Partner with CRM and lifecycle teams on targeted campaigns to drive monetization.
Work with data teams to monitor adoption funnels and iterate on messaging to improve activation rates.
Develop education and enablement content for selling on Linktree.
Maintain a clear view of the linker monetization landscape to identify strategic opportunities.
Synthesize linker feedback, social listening, and market signals into actionable insights.
Articulate the unique value proposition of Linktree's monetization offering.
Ensure consistency in monetization messaging across product, growth, brand, and community marketing.
Support the localization and global expansion of earning tools with appropriate positioning.
Assist internal teams in articulating the value of Linktree's earning tools.

Requirements

8+ years of experience in product marketing, ideally with consumer-facing platforms, linker tools, or marketplace/commerce products.
Deep familiarity with the linker economy, including how linkers think about earning and the tools they compare.
A storyteller who grounds creative work in data, comfortable connecting qualitative linker insight with quantitative signals.
A track record of successful go-to-market strategies for consumer or prosumer launches that drove measurable adoption.
Analytical skills to extract insights from performance data.
Comfort with ambiguity in a rapidly growing product suite.
Collaborative and low-ego approach, skilled in influencing without authority.

Skills

Product Marketing
Positioning
Messaging
Go-to-Market Strategy
Storytelling
Data Analysis
Market Intelligence
Consumer Marketing
Linker Economy
Monetization Strategy

Location

San Francisco
Los Angeles
London
Melbourne
Remote

Work Type

Fully remote
Hybrid

Experience Level

8+ years

Salary/Compensations

$215,000-$225,000

Benefits

Cash compensation
Equity
Annual wellbeing allowance
100% coverage of medical, dental, vision, disability and life insurance premiums for US-based employees (80% for dependents)
Employer contribution towards retirement
Generous time off for vacation, holidays, parental leave, volunteer time
Employee stock option program

About the Company

Linktree is on a mission to empower anyone to curate, grow, and monetize their digital universe, having created the 'link in bio' category.
Over 70 million users, including major brands and global icons, utilize Linktree to redefine how people connect with their communities and promote products.
Linktree is the fastest-growing leader in its space, with 48,000 new accounts created daily.
The company has partnered with major platforms like TikTok, YouTube, Spotify, and Google, as well as retail brands such as Amazon, Lululemon, and Nike.
Linktree is a tight-knit, passionate team building best-in-class tools to simplify online presence.

Equal Opportunity

Linktree is committed to providing a fair and competitive compensation package.
Linktree encourages applications from individuals who may not meet every qualification.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits.
Linktree believes in promoting a culture that celebrates unique backgrounds, talents, and experiences.
Linktree is a proud equal opportunity workplace, creating an inclusive environment where every individual feels valued, respected, and has equal opportunities to thrive.
Linktree aims to foster a diverse and inclusive environment where all team members have a sense of belonging.
Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience.
Linktree provides accommodations for individuals requiring assistance to fully participate in opportunities.