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About the Role
As Baselayer's first dedicated Sr. Product Manager, you will own the creation, design, and full scoping of new products that expand Baselayer beyond financial institutions into new verticals. You will define product strategy, write detailed product specifications, create wireframes, and partner closely with design and engineering teams. This role also involves managing the existing product surface, setting priorities, and ensuring the engineering team ships the right features.
Responsibilities
- Lead the scoping of new products targeting verticals beyond financial institutions, from initial thesis through detailed product spec.
- Translate market opportunity into product requirements, including target user, core workflows, success metrics, and what's explicitly out of scope.
- Build artifacts that align the company: PRDs, one-pagers, wireframes, decision logs, and launch criteria.
- Own the 'what' and the 'why' so engineering and design can own the 'how'.
- Write specs that engineers can build from without a dozen follow-up questions.
- Produce wireframes and flow diagrams that make tradeoffs concrete and force decisions early.
- Partner closely with design on UX, with strong opinions on craft and a clear bar for what ships.
- Run spec reviews that surface ambiguity before it becomes rework.
- Own the roadmap for Baselayer's current product surface, sequencing what gets built and what waits.
- Make the daily prioritization calls that keep engineering focused on the highest-leverage work.
- Build a planning cadence that's predictable for the team and legible to the rest of the company.
- Kill work that isn't pulling its weight.
- Drive execution across engineering, design, and GTM (Sales, Marketing, CS, Growth).
- Run the launch process: scope lock, build, beta, GA, with clear handoffs and ownership at each stage.
- Be the connective tissue between what's being built and what's being sold, supported, and marketed.
- Operate with founder-level ownership and urgency. You'll be trusted to make calls and held to the outcomes.
Requirements
- 5+ years in product management, with at least one zero-to-one product you scoped, shipped, and grew into material revenue.
- Track record working closely with senior engineering leadership (CTO, VP Eng, founding engineers) as a true thought partner, not a ticket-writer.
- Strong written communication. You write specs, briefs, and one-pagers that move decisions forward without a meeting.
- Strong opinions on UX and product craft, with the ability to defend them and the humility to update them.
- Operates with founder-level ownership and urgency. You don't wait to be told what's broken.
- Comfortable with technical concepts. You can hold your own in architecture conversations without needing to write the code yourself.
- Bias toward shipping. A v1 in market beats a v3 in a doc.
Skills
- Product Management
- Zero-to-one product development
- Engineering leadership collaboration
- Written communication
- UX and product craft
- Technical concept understanding
- B2B SaaS
- Fintech
- Identity
- KYB
- Fraud
- Risk
- Compliance
Location
- New York City
Work Type
- Full-time in office
Experience Level
- 5+ years in product management
- Experience taking a product into a new vertical or expanding into adjacent markets
- Worked at an early-stage company where you owned product without the safety net of a PM team
- Experience as the first PM hire at a venture-backed startup
Salary/Compensations
- $210,000 – $290,000 + equity
Benefits
- Flexible PTO
- Competitive compensation with equity
- Career growth opportunities at a high-growth startup
- 100% coverage of health, dental, and vision premiums
- 401(k) with company match
- $250 monthly gym stipend
About the Company
- Baselayer is rebuilding the identity layer for institutions across the United States, creating the most complete business graph in America. We fuse public records, IRS data, sanctions lists, web signals, and fraud telemetry into a single graph that resolves any business and the humans behind it in milliseconds.
- We are trusted by over 20% of financial institutions in America, including FIS, Rho, and Socure.
- Our graph is becoming infrastructure for gig platforms, marketplaces, AI companies, and commerce infrastructure.
- We are rebuilding trust, the substrate of every financial transaction.
Equal Opportunity
- A seat at the table: We believe in transparency, radical candor, and giving every team member a voice 🔥