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About the Role
My Senior Health Plan, a leader in the Medicare B2C space for nearly 20 years, is seeking a strategic, data-driven Digital Marketing Manager to lead digital marketing efforts and drive brand awareness, customer engagement, and qualified Medicare lead generation. This role is responsible for developing, executing, and optimizing multi-channel marketing campaigns across paid media, email, social media, website, SEO, content marketing, and marketing automation. The Digital Marketing Manager will serve as the primary owner of HubSpot Marketing Hub, overseeing campaign execution, lead nurturing, reporting, and marketing automation. The ideal candidate is both strategic and hands-on, with experience using data to improve marketing performance in a healthcare, insurance, or other highly regulated environment.
Responsibilities
- Develop and execute digital marketing strategies that support business growth and enrollment goals.
- Manage paid advertising campaigns across Google, Microsoft, Meta, LinkedIn, YouTube, and other digital channels.
- Own and optimize HubSpot Marketing Hub, including workflows, email campaigns, landing pages, lead scoring, segmentation, and reporting.
- Drive lead generation through conversion optimization, marketing automation, and nurturing campaigns.
- Oversee website content, SEO, user experience, and ongoing optimization.
- Lead content marketing initiatives, including blogs, social media, email campaigns, videos, webinars, and educational resources.
- Track and analyze marketing performance using KPIs such as MQLs, SQLs, CPL, CAC, ROAS, conversion rates, and campaign ROI.
- Partner with Sales, Operations, Technology, Compliance, and Executive Leadership to improve lead quality and marketing effectiveness.
- Ensure all marketing activities comply with CMS, HIPAA, and applicable regulatory requirements.
- Manage relationships with external agencies, vendors, and marketing technology partners.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 5+ years of digital marketing experience.
- 3+ years managing marketing automation and lead generation programs.
- Hands-on experience with HubSpot Marketing Hub or a comparable marketing automation platform.
- Experience managing paid digital advertising campaigns and marketing budgets.
- Strong analytical skills with experience using marketing data to drive business decisions.
- Experience in Medicare, healthcare, insurance, or another regulated industry.
- HubSpot Marketing Hub Professional or Enterprise Certification.
- Google Ads Certification.
- Experience with Google Analytics (GA4), WordPress, SEO/SEM tools, attribution reporting, and AI-powered marketing tools.
- Knowledge of CMS Medicare marketing guidelines.
Skills
- Digital Marketing
- Marketing Strategy
- Paid Media Management
- Email Marketing
- Social Media Marketing
- Website Management
- SEO
- Content Marketing
- Marketing Automation
- HubSpot Marketing Hub
- Lead Generation
- Conversion Optimization
- Performance Tracking
- Data Analysis
- Budget Management
- Google Analytics (GA4)
- WordPress
- SEO/SEM Tools
- Attribution Reporting
- AI-powered Marketing Tools
Location
- La Jolla Cove
Work Type
- Onsite
Experience Level
- 5+ years of digital marketing experience
- 3+ years managing marketing automation and lead generation programs
Education Level
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
Salary/Compensations
- $72,000-$95,000/year
Benefits
- Health insurance (medical, dental, vision) with 75% employer paid premiums.
- Ancillary benefits (life, pet care, disability, hospital indemnity, accident, critical illness).
- 401(k) plan with matching (up to 4%) and profit-sharing (3-7% of salary).
- Paid vacation (5 business days in year 1, 10 business days in year 2, 15 business days in year 3+), sick time (5 business days), and company holidays, including the week of Christmas.
- Paid parking
About the Company
- My Senior Health Plan is a leader in the Medicare B2C space for nearly 20 years.
- Our mission is to help Medicare-eligible individuals make informed decisions about their Medicare options.
- We are a mission-driven team.
- Our Core Values: Client-Centric Service, Integrity, Positivity, Growth Mindset.
Equal Opportunity
- We use tools like BambooHR (application tracking), Hireflix (on-demand interviews), Calendly (scheduling), and TestGorilla (skills assessments) to make our hiring process smooth and efficient. These tools help us stay organized, but all applications and results are carefully reviewed by real people. AI supports our process, it doesn't replace human judgment. We also take steps to reduce potential bias in the tools we use, so every candidate is considered fairly.