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About the Role

The Senior Director, Global Connected Media Strategy will architect media strategies to position Coca-Cola brands at the forefront of cultural and technological relevance. This role involves shaping the future of media by harnessing data, consumer intelligence, and emerging technologies like AI to create globally scalable media frameworks that connect people to brands in measurable ways. It is for a growth-minded, future-focused leader who thrives on complexity, innovation, and impact, aiming to make media a seamless link among content, commerce, and culture.

Responsibilities

Shape the future of Connected Media Model Strategy as an engine of brand/company growth.
Support the development of the global media vision to strengthen brand relevance and ensure brands remain contemporary and culturally connected.
Challenge established thinking and identify new opportunities supporting consumer exposure, engagement and transaction.
Work with Global Category Presidents to translate business priorities into scalable growth systems that seamlessly integrate media, creators, retail media, commerce, technology, and consumer experiences.
Lead Media Innovation & Emerging Capabilities by championing the adoption of AI, agentic solutions, creator ecosystems, commerce-enabled media, and emerging technologies.
Drive experimentation and innovation that stretches beyond traditional media practices.
Transform audience intelligence, behavioural insights and cultural understanding into actionable grow opportunities.
Support the Agency Ecosystem by partnering with media, creative, digital, influencer, commerce, and technology partners to co-create audience base, data driven, integrated, future-ready connected communication strategic ecosystems.
Ensure all partners work toward a cohesive strategic vision that strengthens consumer connections and delivers short and long term business impact.
Push the use of analytics, attribution, MMM, UMM, predictive modeling and machine-assisted decision systems.
Enable Global Scale & Market Adoption by translating global media strategies into clear frameworks, playbooks, and capabilities.
Ensure a balance between global consistency and local relevance, embedding and scaling best practices across the organization.

Requirements

Mastery in digital-first, growth-oriented businesses, driving revenue through influencer marketing and commerce solutions.
Backgrounds in entrepreneurial companies are preferred.
Expertise in Audience-First Planning/Consumer data strategy.
Expertise in Influencer and creator ecosystem.
Expertise in Retail Media and commerce/social commerce ecosystem.
Expertise in Data-Driven Marketing and consumer intelligence.
Expertise in AI and Marketing Applications.
Expertise in Agentic Workflows & Intelligent Automation.
Expertise in Large Language Models (LLMs) and Generative AI.
Strong Expertise in Growth Media and Connections Strategy Development.
Strong Expertise in Media Effectiveness.
Strong Expertise in Strategic Influence.
Strong Expertise in Agency Leadership & Integration.
Strong Expertise in Advanced Analytics & Measurement.
Strong Expertise in Emerging Technology Trends.
Strong Expertise in Predictive Analytics.
All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Skills

Digital Channels
Digital Platforms
Emerging Technologies

Location

Atlanta, United States of America

Work Type

United States of America

Experience Level

Senior Director

Salary/Compensations

193,000 USD - 224,000 USD

Benefits

A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

About the Company

At The Coca-Cola Company, we believe that growth is powered by connection—and today, media is one of the most important engines of that connection.
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Equal Opportunity

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.