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About the Role

The Director of Winery Operations & Commercial Growth will serve as a key leader responsible for the overall commercial success and day-to-day operations of our New York winery. This role combines strategic leadership with operational execution, overseeing sales strategy, business development, forecasting, budgeting, financial performance, hospitality, wine club growth, customer engagement, and team leadership. Working closely with ownership, this individual will help shape the long-term direction of the business while ensuring operational excellence and delivering an exceptional experience for customers, members, trade partners, and distributors.

Responsibilities

Lead the day-to-day operations of the winery while ensuring operational excellence across all business functions.
Develop annual sales forecasts, operating budgets, and financial plans.
Monitor business performance, analyze results, and recommend strategies to improve revenue and profitability.
Identify operational efficiencies and implement process improvements.
Partner with ownership on strategic planning and long-term business initiatives.
Develop and execute sales strategies that drive revenue growth across wholesale, on-premise, off-premise, and direct-to-consumer channels.
Build and maintain strong relationships with distributors, retailers, restaurants, hospitality partners, and key industry contacts.
Evaluate market trends and identify new opportunities for growth.
Support pricing strategy, product positioning, and portfolio expansion.
Lead the continued growth of the winery's wine club and membership programs.
Develop creative initiatives that increase membership acquisition, retention, and customer engagement.
Enhance the direct-to-consumer experience through innovative programming, events, and exclusive member offerings.
Identify new ways to increase customer loyalty and recurring revenue.
Oversee the winery's hospitality experience and maintain exceptional customer service standards.
Develop creative tasting experiences, wine dinners, private events, and community programming that strengthen brand awareness.
Ensure every guest experience reflects the winery's values and commitment to hospitality.
Continuously introduce fresh ideas that enhance the visitor experience and encourage repeat business.
Lead, mentor, and develop winery staff across sales, hospitality, and operations.
Foster a collaborative, service-first culture focused on accountability and continuous improvement.
Support hiring, coaching, scheduling, and performance management.
Build a positive team environment that encourages innovation and professional growth.

Requirements

7+ years of leadership experience within the wine or beverage alcohol industry.
Experience managing business operations, forecasting, budgeting, and financial performance.
Demonstrated success leading sales growth and business development initiatives.
Experience building or growing wine clubs, membership programs, or direct-to-consumer sales.
Strong leadership experience managing and developing teams.
Passion for hospitality and delivering exceptional customer experiences.
Creative mindset with the ability to develop new ideas, events, and revenue opportunities.
Strong organizational, financial, and operational skills.
Excellent communication and relationship-building abilities.
Knowledge of New York wine markets and industry relationships preferred.

Skills

Sales Strategy
Business Development
Forecasting
Budgeting
Financial Performance Analysis
Hospitality Management
Wine Club Management
Customer Engagement
Team Leadership
Operational Excellence
Strategic Planning
Relationship Building
Market Trend Analysis
Pricing Strategy
Product Positioning
Portfolio Expansion
Direct-to-Consumer Sales
Event Planning
Brand Awareness
Customer Service
Organizational Skills
Financial Acumen
Communication Skills

Location

Long Island, NY (Metro New York Area)

Work Type

In office
Travel as needed

Experience Level

Leadership experience

Education Level

WSET, CSW, CMS, or similar wine certification is a plus.

Salary/Compensations

$100,000–$120,000+ base salary
Performance-based incentive opportunity

About the Company

This is a confidential search being conducted on behalf of an established winery portfolio.
Company details will be shared with qualified candidates as the interview process progresses.