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About the Role

We are seeking a Senior Device Sales Marketing Manager to lead marketing strategy and drive device sales across retail, e-tail, and direct-to-consumer channels. This senior role partners with the Retail Sales and Strategy team, focusing on brand, product, and cross-channel marketing execution to improve conversion rates, strengthen retail presence, and drive device sales.

Responsibilities

Own the holistic, cohesive marketing strategy, planning, and tactical execution of major retail moments across all sales channels.
Serve as the senior marketing counterpart and strategic partner to Roku’s Retail Sales and Strategy leadership, aligning marketing programs to channel strategies and sales goals.
Partner with Retail Channel Marketing to develop and execute in-store merchandising, fixture and display programming, signage, and messaging approaches.
Lead e-tail marketing strategy across key retailers in partnership with Media Distribution, Paid Marketing, and other teams.
Spearhead structured A/B tests across product listings, promotional offers, sponsored placements, and creative content to identify and scale strategies and tactics that drive optimal conversion.
Provide guidance on retailer co-op and MDF budgets, ensuring dollars are allocated with rigor and accountability, directing spend to the highest-impact programs, and tracking ROI against clear performance metrics.
Drive sales marketing on Roku.com, developing distinct value propositions, promotional offers, and marketing strategies.
Design and lead a continuous test-and-learn program across creative effectiveness, promotional mechanics, audience targeting, and channel mix using a data-driven mindset.
Partner cross-functionally with Product, Creative, Finance, Retail Sales, and broader Marketing leadership to ensure channel marketing is coordinated and aligned to Roku’s overall device strategy and revenue goals.
Interface with VP- and C-suite-level stakeholders; present strategy, results, and recommendations with clarity and conviction.

Requirements

10+ years of marketing experience, with a clear emphasis on sales marketing, shopper marketing, and/or channel marketing.
Deep expertise in retail marketing: understanding of planograms and retail space strategy, in-store display and messaging best practices, and experience working with major retail partners to execute impactful in-store marketing programs.
Fresh retail craft and willingness to approach things differently, applying CPG-style thinking to consumer electronics.
Demonstrated track record of driving measurable sales results through e-tail channel optimization, including A/B testing across product content, promotions, and paid placements on Amazon and other major online retailers.
Experience managing direct-to-consumer sales marketing, including promotion design, offer testing, conversion rate optimization, and building distinct consumer reasons to buy from DTC.
Familiarity with retail/e-tail dynamics, seasonal promotional planning, and high-velocity retail events.
Proven ability to manage and optimize large marketing budgets, with clear accountability for ROI and performance against business goals.
Strong analytical skills and the ability to design experiments, interpret results, and translate data into compelling strategy and action.
Comfort working at the intersection of Marketing, Sales, and Finance.
Demonstrated experience presenting to and influencing VP- and C-suite-level audiences through data-driven insights and rationale; executive presence and communication skills that instill confidence.
Cross-functional leadership ability.
Experience in consumer packaged goods is a plus.
Experience building fluency across the agentic engineering toolchain — coding harnesses like Claude Code or Cursor, MCP servers, custom skills, or agent frameworks.
Ability to describe projects where you shipped real work with AI tools.
Knowledge of how to drive an agent, verify its output, and ramp on an unfamiliar codebase with an agent helping you.

Skills

Sales marketing
Shopper marketing
Channel marketing
Retail marketing
E-tail channel optimization
Direct-to-consumer sales marketing
Promotion design
Offer testing
Conversion rate optimization
Budget management
ROI analysis
Data analysis
Experiment design
Cross-functional leadership
AI skills
Agentic engineering
Coding harnesses
MCP servers
Custom skills
Agent frameworks

Location

Remote
Hybrid

Work Type

Full-time
Hybrid

Experience Level

Senior
10+ years

Benefits

Global access to mental health and financial wellness support and resources.
Healthcare (medical, dental, and vision).
Life, accident, and disability insurance.
Commuter benefits.
Retirement options (401(k)/pension).
Paid time off.

About the Company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world.
Roku pioneered streaming to the TV and connects consumers to content, enables publishers to build audiences, and provides advertisers unique capabilities.
Roku is a fast-growing public company where employees make valuable contributions and gain meaningful experience.
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday, with flexible remote work on Fridays.
Roku is a great place for people who want to work in a fast-paced environment focused on company success.
Roku surrounds itself with talented, easy-to-work-with individuals who keep their egos in check.
Roku believes a few talented individuals can achieve more for less cost than larger, less talented teams.
Roku employees are independent thinkers with big ideas who act boldly, move fast, and accomplish extraordinary things through collaboration and trust.
Roku is changing how the world watches TV.
Roku has a unique culture focused on problem-solving, with a pragmatic approach to innovation since 2002.
Roku provides reasonable accommodations and adjustments in accordance with applicable law.

Equal Opportunity

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.
If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.