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About the Role

FanDuel is seeking an ASO Coordinator to support mobile marketing operations by managing A/B testing, maintaining a content calendar, and coordinating app store submissions. This role involves tracking budgets, setting seasonal checkpoints, and staying updated on industry trends, requiring strong organizational and communication skills.

Responsibilities

• Manage A/B testing processes and documentation.
• Maintain a strategic content calendar.
• Coordinate app store submissions (Apple & Google) in alignment with ASO best practices.
• Track invoices and budget allocations.
• Set seasonal checkpoints for stakeholders.
• Stay current with mobile industry trends.
• Manage a variety of administrative tasks and programs critical to mobile marketing operations.
• Optimize content based on App Store Optimization best practices.
• Manage project timelines and deliverables.
• Maintain accurate documentation.
• Track invoices and budgets.
• Collaborate with cross-functional teams such as product, creative, analytics, and finance.
• Contribute to ongoing projects involving content calendar planning and campaign performance analysis.
• Perform other such duties as assigned by the Company.

Requirements

• Minimum of 0 to 2+ years of experience in mobile marketing operations, project coordination, or related field.
• Experience supporting and analyzing A/B testing methodologies and tools (e.g. Apple App Store Connect, Google Play Store Console).
• Familiarity with App Store Optimization (ASO) best practices and app store submission processes.
• Strong organizational skills with the ability to manage multiple projects and timelines simultaneously.
• Proficiency with project management tools such as Jira, Asana, or similar platforms.
• Basic financial acumen, including experience with invoice tracking and budget management.
• Excellent verbal and written communication skills for effective cross-functional collaboration.
• Ability to plan and maintain content calendars in alignment with marketing and business goals.
• Self-starter who stays informed on mobile industry trends, news, and performance best practices.
• Strong attention to detail and commitment to maintaining accurate documentation and process tracking.
• Ability to coordinate seasonal planning and stakeholder check-ins to ensure timely execution.
• Experience working in a fast-paced, cross-functional team environment.
• Familiarity with mobile app performance metrics and analytics tools (E.g. Sensor Tower, data.ai).
• Prior experience in a mobile-first or digital product environment.
• Exposure to marketing or growth roles within tech or app-based companies.

Skills

• App Store Optimization (ASO)
• A/B testing
• Project management
• Content calendar planning
• Budget management
• Invoice tracking
• Cross-functional collaboration
• Mobile marketing trends
• Documentation
• Process improvement
• Communication skills
• Organizational skills
• Attention to detail

Location

• New York
• Los Angeles
• Atlanta
• Jersey City

Work Type

• Hybrid

Experience Level

• 0-2+ years

Salary/Compensations

• $29.33 - $36.54 USD per hour

Benefits

• Health plans (some as low as $0 per paycheck)
• Fertility and family planning programs
• Mental health support
• Fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus opportunities
• Long-term incentive opportunities
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) matching program
• Short-term or long-term incentive compensation
• Cash bonuses
• Stock program participation
• Paid personal time off
• 14 paid company holidays
• Paid sick time

About the Company

• FanDuel Group is the premier mobile gaming company in the United States and Canada.
• FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
• In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform.
• FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
• The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
• The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
• FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Equal Opportunity

• FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law.
• We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
• FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.