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About the Role

We are seeking an Associate Product Manager to own calebhammer.com as a product portfolio, including courses, financial tools, and content. This role involves decision-making on future development, prioritization, and investment. It's designed as a 'wear-a-few-hats' position, requiring flexibility to handle tasks ranging from writing tickets and QA to writing launch copy and engaging with potential partners. This is an intentionally early-career role for someone eager to grow into product ownership.

Responsibilities

Own the website as a product portfolio
Own the roadmap for calebhammer.com — the courses, tools, and overall site experience
Prioritize across a mixed portfolio and explain tradeoffs
Write clear PRDs, user stories, and acceptance criteria
Keep tickets moving with engineering and design
QA every release before it ships
Grow community and participation
Own metrics for engagement: sign-ups, activation, tool usage, course completion, repeat visits
Identify drop-off points, form hypotheses, test, and measure results
Build feedback loops (support tickets, surveys, reviews, YouTube comments) and translate them into a prioritized backlog
Design and launch features and programs to increase audience participation
Support go-to-market launches: positioning, lifecycle emails, landing pages, and in-app messaging
Convert YouTube viewers into active site users
Report on performance with narrative context
Identify, pitch, and grow partnerships (tools, content, affiliate, co-marketing)
Own day-to-day partner relationships and drive opportunities
Bring new partnership opportunities to the company

Requirements

1–3 years of experience in product management, product operations, product marketing, growth, or an adjacent role where you shipped something real
Self-starter who identifies and addresses needs proactively
Clear writer capable of distilling complex ideas into actionable one-pagers
Comfortable with data analysis, including pulling numbers, building funnels, and defending decisions with evidence
Comfortable being externally facing and representing the company on calls
Organized with project management skills (Linear, ClickUp, Asana, or equivalent)
Direct communicator able to give and receive feedback constructively
Genuinely excited to wear multiple hats and grow into the role
Bought into the mission of helping people improve their financial health

Skills

Product Management
Product Operations
Product Marketing
Growth Marketing
Project Management
Data Analysis
Communication
Partnership Management
Educational Coursework
EdTech
Curriculum Development
Go-to-Market Strategy
Personal Finance
FinTech
Creator Economy
Community Building
Membership Products

Location

Austin, TX
Dallas, TX

Work Type

In-office
Full-time

Experience Level

Early-career
1-3 years

Benefits

Relocation assistance
Stocked snack bar
Catered lunches
Unlimited PTO
100% coverage for employee health, dental, and vision
401(k) with company match
Lunch stipend
Quarterly team-building activities
Pet-friendly office

About the Company

Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit.
Built one of the internet's fastest-growing brands with over 3.5+ million subscribers and over 4 billion views.
Mission is to scale through Dollarwise, a financial health platform that transforms viral content into practical tools.
Bridges the gap between entertainment and FinTech to provide personalized resources for financial mastery.
Building the ultimate ecosystem for financial literacy and long-term growth.
Culture is high-energy, collaborative, and focused on radical accountability.