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About the Role
TickPick is seeking a Lifecycle Marketing Manager to lead customer engagement strategies across email, SMS, and push notifications. This role involves end-to-end ownership of the program, from strategy and execution to measurement, supported by data and engineering resources and a robust automation toolset. It's an opportunity for a builder to shape the underlying systems and grow with the role's success.
Responsibilities
- Own lifecycle strategy and execution across email, SMS, and push, from planning through optimization.
- Build always-on journeys spanning onboarding, conversion, cross-sell, retention, reactivation, and win-back.
- Design, present, and ship new campaigns and ad hoc sends that grow sales while protecting customer trust.
- Optimize cadence, offers, and incentive strategy to lift engagement without driving fatigue or unsubscribes.
- Partner with the data team to define and maintain segments and lifecycle stages, with live reporting on cohort size, value, and movement between stages.
- Drive behavior-based, triggered, and dynamic messaging from first-party data, starting with the highest-volume audiences and working toward the niche.
- Serve as the in-house owner of the ESP and CRM stack, from configuration and integrations through the data flows that feed it.
- Protect deliverability and sender reputation, and partner with Product on consent and compliance across email and SMS.
- Build or co-build tooling that automates journey auditing, segment refresh, content variation, and reporting.
- Help shape, test, and iterate the automation roadmap as new capabilities become available.
- Own lifecycle reporting and forecasting, tying the program to revenue and lifetime value and contributing to planning.
- Contribute to channel measurement strategy with a focus on incrementality.
- Present performance quarterly and speak to progress and data weekly.
Requirements
- 5 to 8 years in CRM, lifecycle, retention, or database marketing.
- Tactical mastery of email, SMS, and push execution, segmentation, and journey building.
- Demonstrated use of AI at a software level, including building or co-building tools for automated auditing, optimization, and reporting.
- Strong analytical skills, comfortable with cohort and LTV analysis and turning data into action.
- A self-directed operator who can carry a function forward with data and engineering support.
Skills
- Email execution
- SMS execution
- Push notification execution
- Segmentation
- Journey building
- AI tool development
- Data analysis
- Cohort analysis
- LTV analysis
- ESP platform experience
- CRM platform experience
- Deliverability management
- Consent compliance
- Predictive modeling
- Sports marketing
- Entertainment marketing
- Two-sided marketplace experience
Location
- New York City
Work Type
- Hybrid
- Remote
Experience Level
- Mid-level
- Senior-level
Education Level
- Bachelor’s degree in engineering or the sciences
Salary/Compensations
- $125,000 - $155,000
- Eligible for company equity program
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan Contribution (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- $100 Monthly Stipend to Attend Live Events
- Employee Outings
- Free Lunch & Snacks
About the Company
- TickPick is reshaping the secondary ticket marketplace, saving customers money through its BestPrice Guarantee.
- The company is a fast-growing technology firm, recognized with Deloitte Technology Fast 500, Inc. 5000, and Crain's New York Business Fast 50 awards.
- TickPick is building a lean, high-output engineering team focused on innovation, transparency, and cost-effectiveness in the ticket marketplace.
Equal Opportunity
- TickPick, LLC is proud to be an equal opportunity employer open to all qualified candidates regardless of race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, marital status, citizenship status, military status, protected veteran status, or any other category protected by law.