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About the Role
This role sits within Airbnb's internal Creative Team, partnering across disciplines and functions to deliver ideas that show up in the world in real time. The Creative Lead will report to the Director, Social Creative and work PST hours, focusing on real-time storytelling by listening, responding, and creating within culture as it happens.
Responsibilities
- Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up
- Concept, create, and publish content quickly—often within hours, not days
- Shoot, edit, write, and produce scrappy content when needed; lead others to do the same when scale is required
- Partner with social, brand, comms, and legal teams to move ideas from concept to live execution quickly and responsibly
- Balance speed with judgment—knowing when to act fast, when to elevate, and when to hold
- Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments when appropriate
- Help define workflows and guardrails that enable fast, high-quality output without unnecessary friction
- Mentor team members on craft, taste, and decision-making in fast-moving environments
Requirements
- Significant experience creating real-time or reactive social content for brands or media platforms
- A strong track record of work that tapped into culture and drove immediate engagement and conversation
- Deep understanding of platform dynamics, trends, and algorithmic behavior—especially short-form video and feed-based environments
- Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance
- Experience co-creating with creators, influencers, or talent in fast-moving environments
- Ability to balance brand integrity with cultural participation—knowing how to show up without forcing relevance
- Experience working cross-functionally with brand, marketing, and communications teams in high-velocity settings
- Strong creative instincts across writing, video, and visual storytelling
- Excellent prioritization and decision-making skills under tight timelines
- A collaborative, “yes, and” mindset with the ability to build on ideas in real time
Skills
- Social-native creative leader
- Cultural relevance
- Creative judgment
- Brand POV
- Decision-making with incomplete information
- Platform fluency (Instagram, TikTok, YouTube)
- Writing
- Video editing
- Content production
- Prioritization
- Collaboration
Location
- US - Remote Eligible
Work Type
- Remote
- Full-time
Experience Level
- Creative Lead
Salary/Compensations
- $180,000—$217,000 USD
Benefits
- Bonus
- Equity
- Benefits
- Employee Travel Credits
About the Company
- Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
Equal Opportunity
- Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
- We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
- We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.