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About the Role

The Manager, Programmatic owns strategic planning and campaign execution for their assigned client. This position is both strategic and tactical, requiring the Manager to generate strategic insights and implement campaigns with support from Programmatic Analysts. Managers will also train Analysts on client requirements, optimization strategies, and best practices for client communication.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients
• Develop, grow, and maintain relationships through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Traffic campaign tags into ad exchange environments
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Manage and evaluate campaign budget and spend tracking, and recommend channel allocations
• Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
• Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts
• Join internal and client discussions to ensure alignment to project plans, identify risks, and move forward with any escalations/resolutions needed
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Requirements

• 3-5 years of experience managing and activating full-funnel Programmatic campaigns for Display, Video, Connected TV, etc.
• Working knowledge in DSPs and similar technologies, in particular The Trade Desk and DV360
• Client-facing experience with the ability to identify risks and effectively manage through issues
• Strong budget management experience, including forecasting and actualizing budgets.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Proven experience in effectively coaching and developing others, as this role will involve managing at least 1-2 additional team members
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills, as well as project management skills
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Skills

• Programmatic campaign management
• Strategic planning
• Campaign execution
• Client communication
• Optimization strategies
• Best practices
• Online trafficking
• Analytical skills
• Communication skills
• Bid management platforms
• Active campaign optimization
• Digital strategies
• Performance media
• Audience-based buying
• Remarketing campaigns
• Client service
• Proposal formulation
• Creative asset delivery
• Insertion orders
• Campaign documentation
• Campaign measurement
• Insights generation
• Ad exchange environments
• Platform implementation
• Campaign QA
• Budget management
• Spend tracking
• Channel allocation
• Bill/pay reporting
• Spend reporting
• Team leadership
• Coaching
• Managing
• Educating
• Project management
• DSPs
• The Trade Desk
• DV360
• Forecasting
• Excel proficiency
• Microsoft Office Suite
• Media planning
• Organizational skills
• Independent work
• Teamwork

Experience Level

• 3-5 years

Salary/Compensations

• USD $75,050.00 - USD $120,159.00/Annually

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

• At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing.
• It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.
• Publicis Collective’s consultative practitioners are catalysts for business growth and innovation; we’re more than media experts.
• We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.
• As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
• How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.
• Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
• Open - We value diverse perspectives and new ways of working.
• Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
• If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
• Let's shape the future together.

Equal Opportunity

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• All your information will be kept confidential according to EEO guidelines.