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About the Role

We are hiring a Growth Marketing Manager or Senior Manager to join the consumer marketing team, reporting directly to the VP of Consumer Marketing. This is an early and foundational hire, focused on building systems and processes to scale marketing learnings across a rapidly growing organization. You will own real marketing programs across paid, owned, and lifecycle channels, including writing copy, running campaigns, building reporting, and being accountable for results. This is a generalist role supporting programs across content, paid media, lifecycle, operations, and analytics, with opportunities to specialize over time. The role emphasizes leveraging AI tools to design and automate workflows, focusing on tasks requiring judgment.

Responsibilities

Content production across owned channels: blog, social, email, and beyond
Building repeatable content workflows, briefing, creation, review, publishing, that scale without ballooning headcount
Lead execution and optimization across paid social and paid search
Build campaign infrastructure, testing frameworks, and reporting that can be operated efficiently at volume
Build and manage email and push programs: segmentation, sequencing, copy, QA, and performance optimization
Help to develop the lifecycle infrastructure from the ground up
Support performance reporting across D2C channels
Translate data into clear recommendations and act on them without waiting to be asked

Requirements

5–8 years of experience in consumer marketing, with meaningful time spent across more than one channel
Strong instincts across the paid and owned media stack; deep expertise in at least one area
Experience building workstreams or programs from scratch, not just inheriting and maintaining them
A track record of using AI tools to genuinely automate workflows and scale individual output
High agency: you identify what needs to exist, build it, and operate it, without a team underneath you to delegate to
Experience building AI-powered workflows, automations, or internal tooling
Prior experience at a consumer health, wellness, or subscription brand
Hands-on experience with paid social or paid search at meaningful scale (Meta Ads, Google Ads)
Familiarity with lifecycle and email platforms (Customer.io, Klaviyo, or similar)

Skills

AI tools
Content production
Content workflows
Paid media
Paid social
Paid search
Campaign infrastructure
Testing frameworks
Reporting
Lifecycle marketing
Email programs
Push programs
Analytics
Meta Ads
Google Ads
Customer.io
Klaviyo

Location

Remote
Boston (Back Bay)
New York Office (Flatiron)

Work Type

Remote
Full-time

Experience Level

Manager
Senior Manager
5-8 years

Benefits

Comprehensive healthcare
Vision + dental
401K
Unlimited PTO
Parental Leave

About the Company

Counsel’s mission is to multiply the world's healthcare capacity.
We believe in a future in which every person has a personalized, AI-enabled doctor always in their pocket.
We’re building the first fully-vertical, AI-native medical group from the ground up.
We’ve redesigned the entire clinical stack with custom AI tools that make our in-house physicians 10x faster and smarter.
Founded in 2023, we have formed partnerships with leading healthcare organizations and are on track to serve hundreds of thousands of patients on our platform within the next year.
We have raised over $35M from a16z, Google Ventures, Pear VC and other top-tier VC firms.
Our team combines deep expertise in medicine (Harvard, Mt. Sinai, Mass General, UCSF) and technology (MIT, Google, DeepMind, NVIDIA, Stripe, Meta).

Equal Opportunity

Counsel Health participates in E-Verify. All newly hired employees are processed through the E-Verify system to confirm employment eligibility.