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About the Role

Instagram is seeking a Product Designer to lead the Shop Everything initiative, aiming to transform any content on Instagram into a seamless shopping experience. This role involves designing both the creator and consumer sides of the commerce flow, empowering creators to monetize and consumers to purchase directly within the app.

Responsibilities

• Define the end-to-end creator commerce experience, including product discovery, linking, audience surfacing, earnings, and insights.
• Design shoppable content formats that are native, trustworthy, and delightful for consumers while rewarding creators.
• Innovate on AI-assisted creation flows such as auto-tagging, cross-catalog search, and product suggestions to reduce friction and enable new behaviors.
• Define the end-to-end purchase experience, covering interest, consideration, cart, and checkout.
• Rebuild the product detail page using AI-assisted decision-making instead of static product information.
• Design a persistent, cross-app cart that accommodates intermittent browsing and future purchase intent.
• Establish the interaction model for agentic purchases, including delegation, control, transparency, and recovery.
• Design for trust across a multi-catalog environment with third-party sellers, varying data quality, and different checkout models.
• Drive long-term vision for creator commerce and conversion evolution on Instagram, building conviction with leadership and cross-functional partners.

Requirements

• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field.
• 8+ years of experience in a relevant field.
• 8+ years of experience building and shipping applications or software at company-level scale, leading end-to-end experiences in large-scale, ambiguous domains.
• Interaction design experience, including defining and evangelizing experience behavior based on user needs and scalability.
• Visual design proficiency in typography, desktop/mobile UI, color, layout, iconography, and aesthetic sense.
• Strategic product thinking experience, including developing product goals, identifying global market opportunities, and making impact-based decisions.
• Experience presenting work to executives, clearly and succinctly communicating goals and concepts.

Skills

• Interaction design
• Visual design
• Typography
• Desktop/mobile UI
• Color theory
• Layout design
• Iconography
• Strategic product thinking
• Prototyping tools
• AI tools integration
• Creator ecosystem understanding
• Responsible AI practices
• AI skill development (prompt/context engineering, agent orchestration)
• E-commerce shopping experiences
• AI prototyping
• Coding
• Productivity tools

Location

• Remote

Work Type

• Full-time

Experience Level

• 8+ years

Education Level

• Bachelor's degree

Salary/Compensations

• $201,000/year to $278,000/year

Benefits

• Bonus
• Equity

About the Company

• Instagram is a platform focused on connecting people through shared moments and interests.