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About the Role

As the Director, Digital Analytics, you will develop and disseminate analyses and insights on customer experience throughout the funnel, providing recommendations to improve customer engagement, sales, and profitability on Michael Kors eCommerce sites and the KorsVIP app. You will be an integral member of the site A/B testing team, building best-in-class analytics reports, workspaces, and processes to enable data-driven decisions across various teams.

Responsibilities

Act as a Digital Analytics SME for all eCommerce & Digital Marketing reporting, workspaces, and analytic methods.
Develop & maintain daily, weekly, quarterly, and seasonal eCommerce KPIs & hindsights to understand visitor shopping behavior and identify opportunities for improvement.
Produce analyses and insights uncovering trends and patterns in visitor behavior, with recommended actions to drive engagement and improve conversion.
Develop and maintain reporting requirements for existing & new functionality, partnering with the Digital Data team to translate them into a Tagging strategy.
Proactively monitor site performance with automated alerts and daily review of KPIs & key areas of the site.
Provide insights identifying areas of friction on the sites, estimating test value, and analyzing A/B test performance.
Educate and mentor business partners on Adobe Analytics capabilities, workspaces, and digital analytics best practices.
Build, lead, and develop a best-in-class Digital Analytics team, fostering a culture of data-driven decision making, continuous learning, operational excellence, and strategic partnership.

Requirements

Bachelors Degree required in Statistics, Analysis, Economics, Mathematics, or related field
10+ years of experience in e-commerce
Strong quantitative analysis skills with ability to convey complex concepts and tell the data story to business partners
Ability to understand key business priorities and leverage digital analytics to address them
Creative problem solver with strong organizational skills
Strong cross-functional collaboration skills; experience building and maintaining relationships across a wide range of business partners
Consultative, service-based mindset

Skills

Adobe Analytics
Adobe Workspace
Advanced Excel
PowerPoint
A/B testing solutions
Target
Dynamic Yield
Optimizely
Excellent written and verbal communication skills

Location

Remote

Work Type

Full-time

Experience Level

10+ years of experience in e-commerce
Director

Education Level

Bachelors Degree required in Statistics, Analysis, Economics, Mathematics, or related field

Salary/Compensations

170,000.00 - 190,000.00 USD

Benefits

Generous Paid Time Off & Holiday Calendar
Summer Fridays
Internal Mobility Across Brands
Cross-brand Discount
Exclusive Employee Sales
Fav 5 Cards (MK Discount for friends and family)
401k Match
Paid Parental Leave
Thrive Wellness Program
Commuter Benefits
Gym Discounts

About the Company

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process.

Equal Opportunity

The Company is an equal employment opportunity employer.
The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws.
The Company also prohibits harassment of applicants and employees based on any of these protected categories.
In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range.
The range for this position will vary based on role requirements, skill set, and years of experience.
Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.