Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Develop and execute comprehensive advertising strategies across multiple platforms in partnership with retail customers, agencies, and internal stakeholders. Build, scale, and optimize paid search and programmatic campaigns to drive performance metrics and sales targets, leveraging Amazon Marketing Cloud for audience development and full-funnel optimization. Analyze campaign data and implement recommendations through continuous testing and optimization to maximize efficiency and ROI. Create and deliver strategic insights through QBRs, performance reports, and actionable recommendations. Manage large media budgets across multiple channels and promotional calendars, ensuring timely content delivery. Drive cross-functional collaboration and serve as the internal and external media expert. Provide operational support including monthly billing, reporting, and customer service coordination.

Responsibilities

Develop and execute comprehensive advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media in partnership with retail customers, agencies, and internal stakeholders
Build, scale, and optimize paid search and programmatic campaigns to drive performance metrics including ROAS, CPC, CTR, conversion rate, and monthly sales targets, while leveraging Amazon Marketing Cloud (AMC) for audience development and full-funnel optimization
Analyze campaign data and implement recommendations through continuous testing, auditing, and optimization of search and DSP campaigns to maximize efficiency and ROI
Create and deliver strategic insights through Quarterly Business Reviews (QBRs), performance reports, and actionable recommendations that inform client outcomes and internal decision-making
Manage large, complex media budgets across multiple channels and promotional calendars, including major events like Prime Day, while ensuring timely content delivery and implementation
Drive cross-functional collaboration with Account Managers, internal teams, and retail advertising teams to execute unified strategies and serve as the internal and external media expert
Provide operational support including monthly billing, reporting, and customer service coordination as required

Requirements

Bachelor's degree in business or marketing
5+ years of hands-on experience managing full-funnel retail media campaigns across Amazon Sponsored Ads, Google/Youtube Ads, and Amazon DSP
Amazon Advertising (Search & DSP) and Google Ads certifications required
Strategic mindset with demonstrated ability to answer core business questions beyond media performance metrics and provide actionable insights
Experience with Amazon Marketing Cloud (AMC), including audience creation and query development
Experience supporting haircare and beauty brands preferred
Proficiency in various retail advertising platforms including but not limited to Amazon Advertising (Sponsored Ads, DSP), Google Ads, Meta Platforms, TikTok, etc.
Strong communication and collaboration skills, with ability to work independently and cross-functionally in a fast-paced digital environment

Skills

Amazon Sponsored Ads
Amazon DSP
Google Ads
Social Media Advertising
Paid Search
Programmatic Campaigns
Amazon Marketing Cloud (AMC)
Data Analysis
Media Budget Management
Cross-functional Collaboration
Communication
Collaboration
Independent Work
Meta Platforms
TikTok

Location

Remote
Hybrid

Work Type

Full-time
Hybrid
Remote

Experience Level

5+ years

Education Level

Bachelor's degree

Salary/Compensations

$90,000.00 - $125,000.00

Benefits

Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

About the Company

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration.
With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Equal Opportunity

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.