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About the Role

As leader of Field Marketing for Americas, you will play a pivotal role in shaping and executing our regional marketing strategy. Your leadership will drive the expansion of New Relic’s presence in the dynamic and rapidly evolving Americas observability software market.

Responsibilities

• Be the centre of excellence for a team of geographically dispersed field marketing managers to ensure the team receives professional development, skill-based training, and enablement of the GTM plan.
• Gain a comprehensive understanding of New Relic's product, market position, personas, competition, and market trends for adapting and optimizing the Americas marketing plan.
• Partner closely with regional sales leadership to curate the region's plans on a quarterly basis and work with marketing counterparts in EMEA and APJ on global initiatives.
• Set clear objectives and KPIs to meet goals, regularly present in regional meetings and oversee end-to-end program management.
• Utilize the US-based marketing team and local partners to create demand and generate pipeline across various channels.
• Optimize the field channel mix to respond to changes in the market.
• Evaluate program success for future planning and effective budget management.
• Act as the main point of marketing contact and enablement for the America’s sales team, ensuring effective communication of marketing plans, goals, metrics, and results.
• Ensure strategic alignment with local sales leaders to achieve lead and pipeline targets per segment and geo.
• Proactively collaborate with various marketing teams to plan and execute on a variety of marketing tactics including: industry tradeshows, executive conferences, New Relic-owned events, partner events, regional demand generation and ABM programs, and customer-focused content.

Requirements

• A leader who consistently applies a growth mindset to execute a multi-touch, multi-channel go-to-market strategy, surpassing both goals and industry standards.
• In-depth experience working across multiple sales teams in the Americas.
• Thrive on data and engage with systems to collect, analyze and share data relative to your programs for pipeline planning.
• Strong experience with field marketing, demand generation, and operations/analytics within B2B Enterprise SaaS.
• Demonstrated second-line leadership experience and experience successfully navigating dotted-line relationships.
• Proven experience partnering directly with executive sales leadership.
• Experience with CRM (Salesforce) and Marketo (Marketing Automation) platforms is a must.
• Experience of creating and running account based marketing (ABM) campaigns and executive engagement programs for enterprise and strategic segments is essential.
• Ability to travel across the region.
• Visa sponsorship is not available for this position.
• Criminal background check is required.
• Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics.

Skills

• Field marketing
• Demand generation
• Operations/analytics
• B2B Enterprise SaaS
• Account based marketing (ABM)
• Executive engagement programs
• Salesforce CRM
• Marketo Marketing Automation

Location

• Americas

Work Type

• Remote
• Hybrid
• Office-based

Experience Level

• Director
• Second-line leadership experience

Salary/Compensations

• $193,000—$241,000 USD
• Eligible for a corporate bonus plan

Benefits

• Healthcare
• Dental
• Vision
• Parental leave and planning
• Mental health benefits
• 401(k) plan and match
• Flex time-off
• 11 paid holidays
• Volunteer time-off

About the Company

• New Relic is a global team of innovators and pioneers dedicated to shaping the future of observability.
• We build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems.
• We are seeking passionate people to join our mission to help the world's best companies optimize their digital applications.

Equal Opportunity

• Fostering a diverse, welcoming and inclusive environment is important to us.
• We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day.
• We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones.
• Their experiences and perspectives inspire us to make our products and company the best they can be.
• We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes.
• If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com.
• In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification.
• We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.
• Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers.
• New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.
• New Relic develops and distributes encryption software and technology that complies with U.S. export controls and licensing requirements.
• Certain New Relic roles require candidates to pass an export compliance assessment as a condition of employment in any global location.
• Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics.
• Review our Applicant Privacy Notice at https://newrelic.com/termsandconditions/applicant-privacy-policy