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About the Role
TickPick is seeking a Senior Paid Search Manager to own SEM end to end. This role involves auditing the account, testing, building automation, and scaling the search budget. It offers deep, hands-on channel craft with the opportunity to shape tooling and grow with results.
Responsibilities
- Own paid search strategy, execution, pacing, and optimization end to end.
- Build and refine campaign structure across various categories, managing keyword coverage, bids, copy, and targets.
- Manage the account actively with multiple daily updates to bidding, budget, and pacing.
- Execute tactical craft including search-term mining, negative-keyword hygiene, RSA and asset-level creative testing, and Quality Score diagnostics.
- Plan for seasonality around major on-sales using seasonality adjustments and data exclusions.
- Develop advanced bidding frameworks beyond platform defaults.
- Build the test-and-learn roadmap for major platform capabilities.
- Build or co-build AI and automation tooling for auditing, bid and budget optimization, and reporting.
- Own AI or ML integration into the channel.
- Optimize against CAC, CPA, ROAS, and LTV, connecting channel results to business outcomes.
- Protect conversion tracking and measurement integrity.
- Run incrementality testing to isolate paid's true contribution and calibrate targets and attribution.
- Monitor competitor activity and adjust strategy and pacing accordingly.
- Manage budgets and forecasting, supporting business reviews.
- Partner with Engineering, Data and Analytics, Creative, Brand, and Lifecycle.
- Work with web and product on landing page and message-match optimization.
Requirements
- 5 to 8 years in paid search or performance marketing.
- Deep tactical mastery of Google Ads (Microsoft Advertising a plus).
- Demonstrated use of AI at a software level, building or co-building tools for automation.
- Advanced bidding fluency (tCPA, tROAS, value-based) and budget management against CAC, CPA, ROAS, and LTV.
- Strong analytical and quantitative skills, including query-level analysis.
- SQL and BI tools a plus.
- Broader paid-acquisition experience (paid social, app install) is preferred.
- Experience with Search Ads 360 or third-party PPC tooling is preferred.
- Sports, entertainment, and/or two-sided marketplace experience is preferred.
- Bachelor’s degree in engineering or the sciences is preferred.
Skills
- Paid Search
- Performance Marketing
- Google Ads
- Microsoft Advertising
- AI
- Automation Tooling
- Bid and Budget Optimization
- Reporting
- AI/ML Integration
- CAC
- CPA
- ROAS
- LTV
- Conversion Tracking
- Measurement Integrity
- Incrementality Testing
- Competitor Analysis
- Forecasting
- SQL
- BI Tools
- Paid Social
- App Install
- Search Ads 360
- PPC Tooling
Location
- New York City
Work Type
- Hybrid
- Remote
Experience Level
- Senior
- 5 to 8 years
Education Level
- Bachelor’s degree in engineering or the sciences
Salary/Compensations
- $145,000 - $175,000
- Eligible to participate in our company’s equity program
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan Contribution (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- $100 Monthly Stipend to Attend Live Events
- Employee Outings
- Free Lunch & Snacks
About the Company
- TickPick is reshaping the secondary ticket marketplace, saving customers money through its BestPrice Guarantee.
- The company is a fast-growing technology company, recognized by Deloitte Technology Fast 500, Inc. 5000, and Crain's New York Business Fast 50.
- TickPick is building a lean, high-output engineering team focused on innovation, transparency, and cost-effectiveness in the ticket marketplace.
Equal Opportunity
- TickPick, LLC is proud to be an equal opportunity employer open to all qualified candidates regardless of race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, marital status, citizenship status, military status, protected veteran status, or any other category protected by law.