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About the Role

We are building a new strategic marketing function to excel at marketing our high-quality products. This role is crucial in developing this function by fostering a clear understanding of our markets, audiences, and product value, ensuring marketing campaigns are customer-centric.

Responsibilities

• Act as the bridge between marketing and product managers, translating product knowledge into clear, audience-led marketing direction for Integral Memory and Integral LED.
• Own and maintain the marketing team’s persona knowledge base (buyer, customer, end-user, and product category personas), ensuring accuracy and currency.
• Develop clear value propositions and messaging for products, translating technical features into audience-relevant benefits.
• Collaborate with product managers on new ranges or repositioning efforts to understand products, markets, and customers to shape propositions.
• Conduct market and competitor research to assess opportunities and inform positioning.
• Establish and shape the go-to-market strategy for new products, identifying optimal channels, partners, and customer routes.
• Manage the end-to-end product launch process, from proposition to launch readiness, in coordination with the Campaign Manager.
• Lead the product-briefing process for new go-to-market products to ensure campaigns are built on accurate context.
• Partner with the Campaign Manager to ensure campaigns align with target audiences.
• Develop and share a deep understanding of markets, segments, and product use cases across the marketing team.
• Support dedicated marketing efforts for Integral Memory, including persona and proposition work for launches.
• Collaborate with product managers, sales, and content teams to ground messaging in customer needs and opportunities.
• Manage diverse stakeholders across product, sales, e-commerce, and divisions to align priorities behind a unified proposition.
• Contribute to shaping the positioning of both divisions and the development of the strategic marketing function's setup and ways of working.
• Utilize AI tools responsibly to accelerate persona, market, and proposition work, verifying all outputs.

Requirements

• Evidence of deliberate career or educational development (relevant degree, professional marketing qualification, or equivalent practical experience).
• At least 4 years of experience in a product marketing role, preferably with technical hard products or considered non-food FMCG-type products.
• Demonstrated ability to develop personas, value propositions, and go-to-market messaging that connect products to audiences.
• Ability to collaborate with technical product specialists and translate their knowledge into clear, benefit-led marketing direction.
• Discipline to transform market, segment, and customer curiosity into structured, usable insight.
• Practical experience in market research and competitor analysis, with confidence in using findings to shape propositions.
• Working understanding of go-to-market strategies and product launch principles.
• Comfort managing diverse stakeholders with competing priorities and aligning them to a shared position.
• Data-driven approach, grounding personas and propositions in evidence.
• Experience supporting B2B and ideally B2C campaigns and launches.
• Commercial mindset, capable of linking proposition and audience work to revenue opportunities.
• Excellent communication and collaboration skills, adept at bridging teams with different priorities.
• Structured, organized approach with strong project-management skills.
• Ability to work collaboratively while taking on responsibility and working autonomously in a fast-paced environment.
• Good competency with AI tools, particularly in formulating and probing questions for insight, while critically evaluating output.

Skills

• Product Marketing
• Persona Development
• Value Proposition Development
• Go-to-Market Strategy
• Messaging Development
• Market Research
• Competitor Analysis
• Stakeholder Management
• Project Management
• AI Tools

Location

• UK

Work Type

• Full-time

Experience Level

• Mid-level

Education Level

• Degree or equivalent practical experience
• Professional marketing qualification

About the Company

• Integral Memory PLC is a long-established, fast-growing UK company with over 35 years of history and offices in London and Europe.
• Our award-winning products are sold in over 50 countries and trusted by corporations, government departments, and educational institutions.
• We foster a collaborative, friendly, and approachable culture where colleagues support each other and can see the impact of their work.
• We are a mid-size, financially secure business with a strong history of internal progression.
• Integral Memory Division offers imaginative solutions for data storage, synonymous with quality, sustainability, and reliability.
• Integral LED Lighting Division provides innovative lighting solutions for industrial, retail, residential, and outdoor spaces.