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About the Role

As the Director of Loyalty Programs at Rue Gilt Groupe (RGG), you will lead a critical enterprise strategy focused on engaging dedicated members to accelerate growth. You will serve as the General Manager for the Rue365 and Gilt Unlimited Annual programs, responsible for building a top-tier loyalty experience that connects world-class brands with a new generation of shoppers. This high-impact role sits within the Marketing team and requires mobilizing cross-functional teams to maximize membership growth and retention, leveraging technology, marketing strategy, and customer insights to ensure profitable growth.

Responsibilities

Drive the Loyalty Strategy P&L, taking full ownership of a key segment that generates a significant percentage of company revenue.
Set the annual plan and long-term strategy to achieve program objectives and deliver profitable growth.
Mobilize cross-functional teams across merchandising, tech, and creative to maximize membership growth and retention.
Own the complete lifecycle for new features and strategies, leveraging customer insights and cutting-edge tech, including AI, to build superior customer experiences.
Demonstrate tenacity by moving quickly to solve complex problems and unlocking growth.
Serve as the internal expert on top-tier customers.
Steer a comprehensive analytics agenda, solving complex marketing problems from hypothesis to execution.
Collaborate with technical and advanced analytics teams to prioritize builds that drive incremental profit and high Loyalty NPS.
Lead and develop a direct and indirect team, creating an empowered environment.
Serve as a mentor within the broader Marketing team, leading with kindness and a focus on collective success.
Partner with Merchandising, Product, and Technology leadership to ensure loyalty objectives are integrated into the broader corporate strategy.
Synthesize complex analysis into clear, compelling narratives for the executive team and senior stakeholders.

Requirements

Proven ability to plan on a 12-month+ horizon while maintaining an action-oriented, test-and-learn approach.
Track record of leading high-performing teams and developing people to achieve their full potential.
Strong analytical acumen and innate curiosity; ability to define complex problem scope and steer prioritization with technical and advanced analytics partners.
BA/BS in a quantitative field (Marketing, Economics, Mathematics). MBA preferred.
8-10+ years in marketing or program management in a high-growth, entrepreneurial environment.
Prior P&L ownership of a consumer-facing program.
Preferred: Retail or e-commerce experience, loyalty program experience.
Must be currently authorized to work in the United States on a full-time basis.
This position is not eligible for visa sponsorship now or in the future.

Skills

Customer-first thinking
Collaboration
Results-oriented
Leveraging technology stack
Marketing strategy
Customer insights
AI
Analytics
Mentoring

Location

New York, NY
Boston, MA

Work Type

Hybrid (2 days in the office required)

Experience Level

8-10+ years

Education Level

BA/BS in a quantitative field
MBA preferred

Salary/Compensations

$180,000-$200,000

Benefits

Bonus/commission
Stock options
401(k) participation
Paid time off
Medical insurance
Dental insurance
Vision insurance
Basic life insurance

About the Company

Rue Gilt Groupe (RGG) combines three complementary brands: Rue La La, Gilt, and Shop Simon, forming a premier off-price e-commerce portfolio company.
The company's model defined the online treasure hunt through daily sale events, offering premium and luxury brands at significant discounts.
RGG believes in fashion for all, sparking delight through daily discovery and celebrating shopping.
The company is driven by world-class merchandising, technology, and marketing, and hires world-class people.
RGG values empowerment, tenacity, passion, collaboration, innovation, and kindness.
The company fosters an inclusive environment where every Associate is empowered to learn, grow, and bring their full self to work.

Equal Opportunity

Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.