Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Drives the global expansion of our e-commerce business, ensuring a consistent digital presence across the globe. Acts as a strategic and operational bridge between internal teams and global licensed partners to ensure brand consistency, operational excellence, and successful scaling of the e-commerce strategy.

Responsibilities

• Build and execute a digital playbook to deliver a best-in-class site experience to international customers globally.
• Drive commercial performance of digital channels across the portfolio of license partnerships.
• Assess partner capabilities and provide strategic steering towards a complete omni-channel journey, potentially including BOPIS and brand apps.
• Establish the role of digital marketplaces within the portfolio of each licensed partnership.
• Strategically manage marketing investments, balancing ROI to drive traffic and conversion on sites.
• Adapt and share US & Mexico digital strategies (promotional frameworks, site merchandising, UX improvements) with international partners to drive localized traffic growth, conversion, and overall business performance.
• Oversee the optimization of international licensed sites, ensuring brand aesthetics, customer experience, and technical standards align with global corporate benchmarks.
• Serve as the primary corporate lead for licensed partners, providing day-to-day operational guidance to ensure their digital platforms thrive.
• Guide partners on effective site merchandising strategies, including product categorization, homepage storytelling, and shop features to drive conversion and UPT.
• Collaborate with Global Merchandising, Marketing, Account Management, and Technology teams to remove roadblocks and enable the broader License e-commerce Strategy.
• Partner with Digital Product Management to ensure international partner needs and technical requirements are represented in the corporate technology roadmap.

Requirements

• 8+ years in International eCommerce or Digital Marketplace management, specifically working with third-party or licensed business models.
• Proven ability to influence external partners and internal cross-functional teams without direct authority.
• Experience taking domestic digital strategies and successfully optimizing for diverse markets.
• Strong understanding of e-commerce KPIs and the ability to use data to guide partner site optimizations.
• Exceptional interpersonal skills; ability to navigate complex partner relationships and cultural nuances.
• Demonstrated ability to devise and execute strategies effectively, bringing key stakeholders along for the journey.
• Ability to travel internationally as needed.
• Willingness and flexibility to regularly align working hours with global partners as operational needs require.

Location

• New York Design Office

Work Type

• Hybrid

Experience Level

• Senior Manager

Benefits

• Generous employee discount
• Summer Fridays
• Casual dress code
• Hybrid schedule
• FOMO events (Exciting company-wide events)
• Health care benefits (including medical, vision, and dental)
• Wellness benefits
• 401(k) retirement benefits
• Life and disability insurance
• Employee stock purchase program
• Paid time off
• Paid sick leave
• Parental leave and benefits
• Discretionary bonuses and other incentives

About the Company

• American Eagle is a youth culture brand grounded in denim, embracing self expression, culture, optimism and connection.
• American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed.
• Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last.
• Operates stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners.
• Believes in the power of its people and brands.
• Better Together culture creates a mutual desire to succeed–inspiring the community to excel, while driving future growth for the business and associates.
• Empowers associates to build their unique career journey through experience, exposure and education.

Equal Opportunity

• We remain committed to building an inclusive culture that is welcoming and fosters a sense of belonging for everyone.
• AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws.
• AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law.
• This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge.
• AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.