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About the Role
Drive growth across paid media for clients, owning strategy and execution across Paid Search and Paid Social, with oversight of programmatic and adjacent growth levers like CRO and landing page optimization. This role requires a senior practitioner to lead Paid strategy from top to bottom, including budget management and forecasting, acting as a strategic client partner while also being able to flex into hands-on work.
Responsibilities
- Own day-to-day strategy and management oversight across channels including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for a portfolio of B2C and B2B clients
- Directly build, launch, optimize, and report on campaigns in-platform, with oversight of programmatic activity
- Collaborate with Creative Performance and Creative teams to brief, test, and adapt messaging and creative for US and international markets
- Serve as a senior client-facing voice: present strategies, account growth narratives, and forecasts to senior client stakeholders
- Set clear expectations when strategy shifts are required, before, during, and after execution
- Develop growth roadmaps that sequence channel investment across paid, identify new acquisition and LTV opportunities
- Partner with CRO and analytics to connect paid into landing page and on-site conversion improvements across the funnel
- Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions and anticipate performance against KPIs
- Lead the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes
- Stay ahead of platform changes, attribution shifts, and martech innovation, including AI tools, applying best practices across the portfolio
Requirements
- 8+ years of paid media experience
- Hands-on proficiency across Meta, TikTok, YouTube, Google Ads, and Microsoft Ads
- Hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk) a plus
- Senior practitioner who drives growth across paid channels rather than depth in a single one
- Comfortable owning campaign builds, optimizations, and reporting directly across Search and Social
- Experience managing paid media for both B2C and B2B clients
- International campaign experience, with comfort adapting strategy across regional markets
- Familiarity with Africa, the Philippines, LATAM, EU, or APAC a plus
- Working knowledge of programmatic platforms sufficient to provide oversight
- Strong analytical toolkit — attribution modeling, GA4, dashboards, forecasting, and scenario planning
- Familiarity with CRO, landing page optimization, and on-site measurement
- Proven ability to develop and present executive-ready growth narratives, performance stories, and forecasts to senior client stakeholders
- Strong communicator, particularly around explaining strategy changes and setting expectations with clients
- Agency or performance marketing background preferred
- Must be based in NYC metro area
Skills
- Paid Search (Google, Bing)
- Paid Social (Meta, TikTok, YouTube)
- Programmatic
- CRO
- Landing page optimization
- Measurement
- Budget management
- Forecasting
- Attribution modeling
- GA4
- Dashboards
- Scenario planning
- Meta
- TikTok
- YouTube
- Google Ads
- Microsoft Ads
- DV360
- The Trade Desk
Location
- New York, NY
Work Type
- Onsite
Experience Level
- 8+ years of paid media experience
- Senior practitioner
Salary/Compensations
- USD 140000 - USD 150000 - yearly
About the Company
- Sia Experience is the full-service creative agency within Sia.
- In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients.
- By bringing together agencies known for creating standout work for leading brands, SiaX is a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.
- At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams.
- As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.
Equal Opportunity
- All your information will be kept confidential according to EEO guidelines.
- Sia Partners is an equal opportunity employer.
- At Sia Partners, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.