About the Role
The Acquisition & Lifecycle Marketing team partners across Asset Management channels to build more connected, insight-led marketing. We are hiring a digital-first marketer to help activate a new acquisition strategy focused on financial advisors, while also strengthening integrated marketing planning and implementation across channels. This is an individual contributor role requiring strong cross-functional leadership, comfort operating in ambiguity, and a passion for continuous learning.
Responsibilities
- Activate the new financial advisor acquisition strategy end-to-end (plan, launch, measure, optimize) across priority channels and platforms.
- Partner with channel stakeholders to develop segmentation, messaging, and journey approaches aligned to advisor needs and actions throughout the funnel.
- Improve website and landing page performance (with web/product partners) through testing roadmaps, content/messaging recommendations, and conversion insights.
- Lead advisor/platform communications and webinar/event marketing workflows in collaboration with internal partners—ensuring coordinated messaging and strong execution.
- Collaborate with marketing directors, copywriters, and stakeholders to create messaging that promotes investment solutions and thought leadership, and clearly articulates outcomes.
- Identify and manage initiatives that scale, drive efficiencies, and improve speed-to-market; implement best-practice protocols that raise execution quality.
- Own performance measurement for acquisition initiatives and related KPIs; translate data into insights and clear recommendations for stakeholders.
- Leverage marketing technology to improve processes and productivity, including automation and personalization opportunities; represent the marketer’s perspective in tech initiatives.
Requirements
- 5+ years of relevant marketing experience (flexible depending on demonstrated scope and impact).
- Demonstrated acquisition marketing and/or lifecycle marketing capability, with comfort driving performance through testing and optimization.
- Strong analytical orientation: able to define KPIs, interpret performance, and turn insights into actions.
- Strong project management and operating rigor: exceptional attention to detail, ability to manage multiple workstreams, and comfort shifting priorities quickly.
- Excellent written and verbal communication skills; able to build credibility and influence across a matrixed organization.
- Experience with MarTech and marketing workflow tools, including Salesforce Marketing Cloud and Workfront.
- Strong risk and controls mindset.
Skills
- Website testing and personalization tools (e.g., Adobe Target)
- Marketing automation and/or AI-enabled workflows (e.g., journey automation, experimentation acceleration, content operations automation)
- Consumer marketing
Experience Level
- 5+ years
Benefits
- Comprehensive health care coverage
- On-site health and wellness centers
- Retirement savings plan
- Backup childcare
- Tuition reimbursement
- Mental health support
- Financial coaching
About the Company
- JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands.
- Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
- J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions.
- Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals.
- Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.
Equal Opportunity
- We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
- We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.
- We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
- JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
