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About the Role

PICTON Investments is seeking an experienced Senior Marketing Manager, Digital Enablement to lead and evolve digital marketing capabilities, focusing on Salesforce Marketing Cloud, the Salesforce ecosystem, and Allego. This role will develop and optimize automated email journeys, enhance marketing automation and client engagement, and identify AI-powered marketing solutions to improve efficiency and performance. This is an 18-month contract position covering maternity leave.

Responsibilities

Lead the development, execution and optimization of email marketing strategies and automated customer journeys using Salesforce Marketing Cloud.
Create targeted, personalized campaigns that drive engagement and business outcomes.
Manage segmentation, A/B testing, personalization and campaign optimization.
Monitor and report on campaign performance, providing actionable recommendations.
Serve as the primary business owner for Salesforce Marketing Cloud and Allego, ensuring both platforms are optimized and effectively support Marketing and Sales initiatives.
Partner with Sales Operations and Technology teams to enhance marketing automation and Salesforce ecosystem integrations.
Manage Allego content and support user adoption through best practices and training.
Identify opportunities to leverage AI to improve marketing workflows, personalization, content creation and reporting.
Partner with Marketing, Sales, Sales Operations and external vendors to deliver scalable digital marketing initiatives.
Continuously identify opportunities to improve processes through automation, analytics and emerging technologies.

Requirements

5–7 years of experience in digital marketing, marketing automation or email marketing.
Hands-on experience with Salesforce Marketing Cloud and the broader Salesforce ecosystem is required.
Experience managing Allego or a similar sales enablement platform.

Skills

Salesforce Marketing Cloud
Salesforce ecosystem
Allego
Digital marketing
Marketing automation
Email marketing
AI-powered marketing solutions

Location

Canada

Work Type

Contract
Full-time

Experience Level

Senior

Salary/Compensations

$100,000 to $110,000

Benefits

Profit sharing
Health and wellness coverage
Life and disability insurance
Paid time off and holidays
Learning and development programs
Corporate fitness reimbursement and discounts
VersaFi memberships
PICTON Investment Counseling and portfolio management services
Volunteer and charitable donation matching
Maternity and parental leave top-up
Recognition awards
Semi-annual performance bonuses
Generous annual vacation entitlement (minimum of 15 days per year)
Training and development reimbursement
Extensive health and dental benefits
Healthcare spending account

About the Company

At Picton Mahoney Asset Management (PICTON Investments), being alternative isn’t just what we do, it’s who we are.
Founded by industry pioneer David Picton, we’ve spent 20 years challenging conventional wisdom and redefining the investing landscape.
As one of Canada’s most trusted investment brands, we are proudly independent, privately run, 100% employee-owned, and deeply committed to delivering results for our clients.
With a team of 241 bold thinkers, one-third dedicated solely to investment management, we are specialists, not generalists.
Managing $19.3 billion (as of June 30th, 2026) for institutional and retail clients, we navigate markets with conviction, resilience, and a forward-thinking approach.
We’re more than investors we’re innovators. We challenge traditional investment mindsets, constantly pushing the boundaries to achieve our mission: To bring greater certainty to investors.
Our success is built on four guiding principles: Treat investors’ money like our own. Redefine the way investors invest. Be human, always approachable. Succeed together, one investment at a time.
We’re transforming our brand and reshaping the way the world invests.
If you think alternatively, embrace an entrepreneurial spirit, and thrive in a dynamic, bureaucracy-free environment, join us and be part of what’s next.
At PICTON Investments, you’ll thrive in our creative and dynamic workplace, where collaboration and support are at the core of everything we do.
At our firm, you’ll have the opportunity to take on significant responsibilities, work in a flexible environment, and tackle challenging projects from the outset.
Our culture is designed for ambitious professionals who want to make an immediate impact while continuing to push boundaries and achieve our greater mission.
You’ll be empowered with a high level of responsibility, trust, and flexibility, providing an exciting and creative space for you to help reshape how the world views alternative investments.
With competitive total rewards, performance-based bonuses, and a clear path for career growth, you’ll have everything you need to develop both now and over the longer term.
At PICTON Investments, being employee-owned means we take care of our team and offer opportunities for top performers to participate in our equity ownership program over time.

Equal Opportunity

PICTON Investments is committed to providing an equitable and fair work environment for everyone and all hiring and other personnel actions will be taken without regard to race, colour, creed, religion, sex, disability, gender identity, gender expression, family status, age, language or national origin.
We welcome applications from candidates with diverse experiences globally.
Canadian experience is not required.
If you require an accommodation at any point in time throughout the application and hiring process, please contact Human Resources at (416) 955-4108 or at accessibility@pictoninvestments.com.