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About the Role

American Management Association (AMA) is seeking a hands-on digital marketing leader to manage email automation, website roadmap, and digital customer experience. This role will leverage Salesforce Marketing Cloud, develop automated customer journeys, enhance website conversion, and manage agency relationships, utilizing AI and emerging technologies to improve marketing effectiveness and customer experience.

Responsibilities

Leads Salesforce Marketing Cloud strategy and execution.
Build and optimize automated customer journeys, including lead nurture, abandoned cart, cross-sell, renewal, and reactivation programs.
Improve email segmentation, personalization, testing, deliverability, and performance.
Own and prioritize the website enhancement roadmap.
Translate business needs into website requirements and manage the development agency.
Improve website navigation, search, forms, landing pages, checkout, and conversion paths.
Use GA4, behavioral analytics, CRM data, and testing to identify opportunities and measure results.
Identify and apply practical uses of AI for audience segmentation, personalization, content development, campaign testing, analytics, customer support, and workflow efficiency.
Evaluate new AI-enabled marketing capabilities and recommend where they can deliver measurable business value.
Ensure AI is used responsibly, with appropriate attention to data privacy, accuracy, security, and human review.
Partner with Marketing, Sales, Product Management, IT, and external partners to deliver integrated digital initiatives.
Establish clear digital performance goals, reporting, and accountability.
Perform other related duties as assigned.

Requirements

Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred
7+ years of experience in digital marketing, marketing automation, website management, e-commerce, or digital customer experience.
Strong hands-on Salesforce Marketing Cloud experience, including Journey Builder and Automation Studio.
Demonstrated experience developing lifecycle, nurture, and conversion-focused email journeys.
Experience managing a complex website and an external development agency.
Strong knowledge of digital analytics, conversion optimization, testing, CRM data, and customer journeys.
Practical experience leveraging AI-enabled marketing, analytics, content generation, personalization, and productivity tools.
Ability to evaluate AI opportunities based on business value rather than novelty.
Experience with Salesforce CRM and GA4 preferred.
Ability to move between strategy, hands-on execution, agency management, and performance analysis.
Travel in accordance with business need.

Skills

Salesforce Marketing Cloud
Journey Builder
Automation Studio
Email automation
Website roadmap
Digital customer experience
Automated customer journeys
Website conversion
Website development agency management
AI and emerging technologies
Email segmentation
Personalization
Testing
Deliverability
Website navigation
Website search
Website forms
Landing pages
Checkout optimization
Conversion paths
GA4
Behavioral analytics
CRM data analysis
AI-enabled marketing
AI-enabled analytics
AI-enabled content generation
AI-enabled personalization
AI-enabled productivity tools
Data privacy
Data accuracy
Data security
Human review
Digital performance goals
Reporting
Accountability
Salesforce CRM

Experience Level

7+ years of experience

Education Level

Bachelor’s degree in Marketing, Business, or a related field
MBA or advanced degree preferred

About the Company

American Management Association (AMA) is a global professional development organization that empowers individuals and organizations to thrive in today’s dynamic business environment.
Through leadership development, management training, and corporate learning solutions—delivered in person and online—AMA equips professionals with practical skills, strategic insight, and real-world tools to drive performance, lead change, and accelerate growth.

Equal Opportunity

An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans; an ADA-compliant organization