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About the Role

The Director of Product owns product growth across WRAL Media’s digital platforms, including WRAL.com, the WRAL News app, the WRAL Weather app, and our CTV / smart TV apps. This is a growth and strategy role focused on setting the product roadmap, prioritization, user-experience standards, and growth goals, partnering closely with Sales, Brand, News, and Technology to translate product opportunities into revenue-ready packages. This role will eventually oversee Data & Insights and define and select a future Go-to-Market Strategy Lead.

Responsibilities

Owns product growth across all WRAL Media platforms, including WRAL and FOX 50 broadcast properties, WRAL.com, the WRAL News app, the WRAL Weather app, and CTV / smart TV apps.
Sets the product roadmap, prioritization, user-experience standards, and growth goals across platforms.
Translates product opportunities into revenue-ready packages in partnership with Sales, Brand, News, and Technology.
Owns product-side strategy for personalization, engagement, app utility, distribution, and audience growth.
Establishes measurement and success criteria for product initiatives and reports on growth against goals.
Serves as the eventual organizational home for the Data & Insights function.
Defines, scopes, and selects the future Go-to-Market Strategy Lead once the product organization is established.

Requirements

Bachelor’s degree in a related field, or an equivalent combination of education and experience.
Seven or more years of digital product management experience, ideally in media, news, streaming, or consumer applications, including experience owning a roadmap and leading cross-functional initiatives.
Demonstrated record of growing digital audience, engagement, or revenue across web and mobile; experience with multiple platforms including web, iOS/Android, and CTV/smart TV.
Proficiency with product analytics platforms (e.g., GA4, Amplitude, or Mixpanel), roadmap and design collaboration tools (e.g., Jira, Productboard, Figma), A/B testing frameworks, and modern web/app content management systems.
Excellent written and verbal communication skills; able to align and influence stakeholders across Sales, Brand, News, Technology, and executive leadership.
Strong strategic and analytical thinking; able to translate ambiguous opportunities into prioritized, measurable product plans.

Skills

Product growth
Product roadmap
Prioritization
User-experience standards
Growth goals
Product analytics platforms (GA4, Amplitude, Mixpanel)
Roadmap and design collaboration tools (Jira, Productboard, Figma)
A/B testing frameworks
Web/app content management systems
Strategic thinking
Analytical thinking

Location

Raleigh, NC

Work Type

Office environment
Occasional travel

Experience Level

Seven or more years of digital product management experience

Education Level

Bachelor’s degree in a related field, or an equivalent combination of education and experience

Salary/Compensations

Competitive salary based on experience

Benefits

Comprehensive health insurance plan options
Vision and Dental Insurance
Company sponsored life insurance
Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
401K with company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth
Dynamic and inclusive work environment with a supportive team culture
Exciting projects and growth opportunities within a leading organization
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

About the Company

Capitol Broadcasting Company, Inc. is a diversified communications leader which owns and/or operates WRAL-TV, WRAZ-TV, WRAL News+ (WNGT-CD), WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCMC-HD4, Microspace Communications, and Capitol B Creative in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub and workspace in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.

Equal Opportunity

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.