About the Role
As a Community Manager on our Marketing Team, you will be the voice, ears, and heartbeat of Cover Genius across our digital landscape. You will actively shape our community strategy, optimize our platform presence, and bridge the gap between our marketing and Customer Success (CS) teams. You will also partner with our Talent team, owning our Glassdoor presence and helping shape the social calendar and strategy for employer brand and recruitment marketing content.
Responsibilities
- Manage day-to-day operations and publishing across core channels (LinkedIn, X, Facebook, Instagram, Glassdoor).
- Proactively monitor comments, mentions, and DMs to foster active, brand-aligned conversations with followers and industry peers.
- Act as the primary point of contact for customer inquiries and complaints on social channels.
- Partner with the Customer Success team to quickly resolve customer issues, and collaborate with the Communications team to triage potential PR risks.
- Monitor and engage on peer-review and community platforms like Reddit, TrustRadius, and G2.
- Continually audit and update profiles to keep visual branding, messaging, and our value proposition consistent and cutting-edge.
- Execute data-driven strategies to expand our reach, improve engagement rates, and leverage new formats or platforms.
- Analyze and report monthly on community growth metrics, sentiment, and response times to optimize performance.
- Manage the Glassdoor profile, coordinate with the Talent team on sensitive reviews, and track rating trends.
- Partner with the Talent team to build a recruitment content calendar (employee spotlights, culture content, open roles) and drive employee advocacy initiatives.
Requirements
- 3-5 years in community management or social media marketing, ideally within B2B tech, SaaS, or InsurTech/FinTech.
- Hands-on experience managing brand accounts across LinkedIn, X, Facebook, and Instagram, plus familiarity with Reddit, G2, and TrustRadius.
- Exceptional copywriting and editing skills with the ability to write empathetically and maintain a consistent brand voice.
- Proven experience partnering with Customer Success or Support teams to smoothly resolve customer issues.
- Familiarity with social media management and listening tools (e.g., Sprout Social, Hootsuite, HubSpot).
- Prior exposure to recruitment marketing, employee advocacy, or Glassdoor management is highly valued.
- Exceptional judgment and resourcefulness to diagnose community issues on the fly and implement swift solutions before they become PR risks.
- Ability to navigate sensitive customer complaints with patience and tact, turning frustrated users into brand advocates.
- A natural bridge-builder who can seamlessly align Marketing, Customer Success, and Talent teams to ensure a unified brand experience.
- A curious, adaptable mindset with a constant pulse on internet culture, emerging platforms, and digital trends.
Skills
- Community Management
- Social Media Marketing
- B2B Tech
- SaaS
- InsurTech
- FinTech
- X
- G2
- TrustRadius
- Copywriting
- Editing
- Brand Voice
- Customer Success
- Customer Support
- Sprout Social
- Hootsuite
- HubSpot
- Recruitment Marketing
- Employee Advocacy
- Glassdoor Management
- Crisis Management
- Problem Solving
- Empathetic Communication
- Cross-Functional Collaboration
- Trend Awareness
Location
- San Francisco
Work Type
- Hybrid
- Full-time
Experience Level
- Specialist
Education Level
- Bachelor’s degree in Marketing, Communications, or a related field
Benefits
- Flexible Hybrid Model
- Work from home on Wednesdays and Thursdays
- Collaborate in the office Monday, Tuesday, and Friday
- Flexible start and finish times
- Opportunity to work out of any of our global offices for up to 4 weeks a year
- Employee Stock Options
- CG Gives Program
- Vibrant Culture
About the Company
- Cover Genius is a Series E Insurtech that protects the global customers of the world’s largest digital companies.
- Partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.
- Our team and products have been recognized with dozens of awards including by the Financial Times who ranked Cover Genius as the #1 fastest growing company in APAC in 2020.
- Our diverse team across 20+ countries and many language groups commits itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
- Our People are Bold, Authentic, Purposeful and Inspired.
- Our People are not Perfect, Traditional, Complacent or Cautious.
Equal Opportunity
- Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
