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About the Role

The Content Strategy Manager develops innovative, social-first content strategies to drive brand relevance, engagement, and business growth across digital platforms. This role combines trend forecasting, creative strategy, performance analysis, and content planning to ensure the brand delivers culturally relevant, platform-native content. The Content Strategy Specialist collaborates cross-functionally to transform campaign objectives into compelling content ecosystems and identify emerging opportunities in beauty, fashion, culture, and social media.

Responsibilities

Develop weekly, monthly, and campaign-based content concepts aligned with brand priorities, seasonal initiatives, product launches, and social trends.
Partner with the Social Media Marketing Lead to translate campaign objectives into social-first content strategies and execution plans.
Build and maintain comprehensive content calendars supporting platform-specific best practices, audience behavior, and business goals.
Recommend optimal content formats, posting cadence, and channel strategies across TikTok, Instagram, YouTube, Pinterest, and emerging platforms.
Continuously monitor beauty, fashion, lifestyle, and cultural trends to identify opportunities for timely, relevant content.
Research viral moments, creator trends, platform updates, and consumer behaviors to inform content strategy.
Identify opportunities for reactive, real-time, and trend-driven content to increase brand visibility and engagement.
Stay ahead of platform algorithm changes and evolving social media best practices.
Develop detailed creative briefs communicating strategic objectives, messaging, visual direction, and success metrics.
Create shot lists, mood boards, storyboards, and creator inspiration decks.
Collaborate with Creative, Content Production, and Influencer teams to ensure content reflects current platform trends while maintaining brand consistency.
Analyze social performance metrics to identify high-performing content themes, creative formats, and audience behaviors.
Use performance insights to refine content strategies and recommend optimization opportunities.
Conduct competitive analysis and monitor industry benchmarks to identify whitespace and innovation opportunities.
Present actionable recommendations based on content performance and emerging platform trends.
Explore, evaluate, and implement AI tools to improve content ideation, planning, creative development, and production workflows.
Recommend new technologies, creative formats, and workflow efficiencies to enhance speed, quality, and scalability.
Champion experimentation with emerging content formats and platform features.
Partner with Social Media, Brand Marketing, Creative, Influencer Marketing, Product Marketing, and Production teams to ensure content strategies support broader marketing initiatives.
Provide strategic guidance throughout the content development process, from ideation through execution.
Ensure content maintains a consistent brand voice while adapting to the unique requirements of each platform.

Requirements

Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field.
3–5+ years of experience in content strategy, social media strategy, or digital marketing, preferably within the beauty, fashion, or lifestyle industry.
Strong understanding of TikTok, Instagram, YouTube, Pinterest, and emerging social platforms.
Proven ability to identify cultural trends and translate them into engaging, high-performing content strategies.
Experience developing creative briefs, mood boards, content calendars, and strategic presentations.
Strong analytical skills with experience interpreting social media insights and performance data.
Familiarity with AI-powered content creation and productivity tools.
Excellent project management, communication, and organizational skills.
Passion for beauty, consumer trends, and digital storytelling.
Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field

Skills

Content Planning
Content Strategy
Managerial Leadership
Social Media Content Creation
Video Editing

Experience Level

3-5+ years
4-8 years

Education Level

Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field
Bachelor of Arts (B.A)

Salary/Compensations

69,000.00 - 137,000.00 USD Annual

Benefits

Premium Medical Insurance Coverage
401(k) Savings Plan
Paid Time Off (PTO) based on seniority
Paid Holidays
Annual Bonus Plan
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
Summer Fridays
Complimentary Gourmet Breakfast, Lunch, and Dinner
Relocation Support for New Hires
Work Anniversary Recognitions
Congratulatory & Condolence Gifts
Employee Referral Bonus Program
License/Certification Reimbursements
Corporate Employee Discounts
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
Commuter Support (Shuttle Bus Program and EZPass Support)
Vehicle Perks

About the Company

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”)

Equal Opportunity

The Company is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.