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About the Role

Lead the global vertical marketing plan for 3M's Data Center growth ambition, focusing on Expanded Beam Optical (EBO) solutions. Support growth through messaging, positioning, demand generation, executive engagement, and customer storytelling.

Responsibilities

• Own the global Data Center vertical marketing plan, translating business priorities into an integrated marketing agenda.
• Develop internal briefs, FAQs, email templates, and enablement tools to improve sales and customer-facing team readiness.
• Define Data Center messaging, positioning, value propositions, and differentiators, including buying-group engagement strategies.
• Own the end-to-end Data Center customer journey across web, digital, events, sales, and channel touchpoints, identifying and prioritizing improvements.
• Lead 3M's Data Center event and thought leadership strategy across industry trade shows, conferences, and customer events.
• Set demand generation targets and measurable growth goals for the vertical and use analytics to demonstrate ROI.
• Collaborate with Integrated Marketing on global vertical campaigns, content, and media activation.
• Partner with Product Marketing on EBO and adjacent NPI commercialization, providing vertical context and buyer insight.
• Partner with Field & Channel Marketing to translate global vertical priorities into area activation plans and channel partner programs.
• Lead the vertical executive engagement strategy, including customer advisory boards and analyst relations.
• Own vertical marketing performance reporting for Data Center and drive continuous improvement.
• Govern the Data Center marketing investment, ensuring spend is prioritized against high-value growth plays.
• Build strong knowledge of the Data Center market, customer needs, competitive landscape, and 3M’s value proposition.
• Comply with corporate policies, procedures, and security standards.
• Contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Requirements

• Bachelor’s degree or higher in Marketing, Business, Communications, or Engineering.
• Seven (7) years of combined experience in B2B marketing, product marketing, campaign activation, field marketing, channel marketing, business development, or communications in a private, public, government or military environment.
• Must be legally authorized to work in country of employment without sponsorship for employment visa status.
• All US-based 3M full-time employees will need to sign an employee agreement as a condition of employment with 3M.
• Application may not be considered if education and work history are not provided.

Skills

• Master’s degree is preferred.
• Experience leading or managing integrated marketing tactics across digital, content, events, partner marketing, and sales enablement.
• Experience working in B2B technology, electronics, interconnect, networking, optical, industrial, or adjacent technical markets.
• Ability to manage multiple projects and priorities with strong attention to detail and follow-through.
• Strong written and verbal communication skills.
• Strong cross-functional collaboration skills.
• Experience supporting strategic accounts, high-visibility launches, or executive-level customer engagement initiatives.
• Familiarity with campaign metrics, reporting, and marketing performance analysis.
• Experience coordinating agency partners, creative development, or digital campaign execution.
• Proficiency in Microsoft Office tools including Excel and PowerPoint.
• Familiarity with CRM, digital marketing, or campaign management platforms.

Location

• Maplewood, Minnesota
• Austin, Texas

Work Type

• On-site
• Full-time

Experience Level

• Seven (7) years of combined experience

Education Level

• Bachelor's degree
• Master's degree preferred

Salary/Compensations

• $164,612 - $201,193

Benefits

• Medical, Dental & Vision
• Health Savings Accounts
• Health Care & Dependent Care Flexible Spending Accounts
• Disability Benefits
• Life Insurance
• Voluntary Benefits
• Paid Absences
• Retirement Benefits

About the Company

• 3M is a place where you can collaborate with other curious, creative 3Mers.
• Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Equal Opportunity

• 3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.