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About the Role

This role is part of the Strategy, Transformation & Growth Team, acting as the firm’s "central nervous system." It builds scalable infrastructure and data-backed frameworks to enable proactive, high-impact strategy, translating strategic choices and unique brand experiences into repeatable, optimized market performance.

Responsibilities

• Lead omnichannel search and media strategy, encompassing Paid Media (SEM/Social/Advertising), traditional SEO, and Answer/Generative Engine Optimization (AEO/GEO).
• Serve as the primary business owner for the search and media tech stack, including SEO monitoring tools, ad-management platforms, and search-intent intelligence software.
• Manage onshore media strategists and offshore agencies/execution partners to optimize campaign spend, keyword research, and technical SEO audits.
• Ensure the quality and "cleanliness" of the firm’s search footprint, including high-fidelity metadata, structured data, and optimal return on ad spend (ROAS).
• Support the "top-of-funnel" client journey by ensuring the firm’s expertise is highly visible and accessible at the moment of client inquiry or market need.
• Lead the reporting strategy for paid and organic channels, focusing on attribution modeling and the impact of search visibility on pipeline development.
• Collaborate with Practice Group Marketing and Brand leads to amplify key campaigns, announcements, and thought leadership through targeted paid and organic distribution.
• Partner with Tech and Data teams to navigate the shift toward AI-driven search (GEO), ensuring content architecture is optimized for generative AI platforms.
• Oversee the paid media budget and ensure all advertising and search tactics comply with jurisdictional legal marketing regulations and brand safety standards.
• Serve as direct supervisor and mentor to direct reports.
• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor compliance with firm and department policies.
• Manage staffing coverage, review and process time logs/time off requests.
• Support business professional development and continued educational opportunities.
• Participate in hiring, performance appraisals, counseling, termination, and other employee lifecycle events in collaboration with immediate supervisor and central HR.

Requirements

• Exhibit proficiency in the Microsoft Office suite, iManage, and other firm applications after orientation.
• Ability to work extended and/or weekend hours as required.
• Ability to travel as required.
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function).
• Demonstrated strategic planning and budget stewardship of paid media budget to effectively support business and campaign goals (e.g., paid search, display, social advertising).
• Hands-on experience executing and optimizing campaigns across ad networks (including tagging, tracking, and testing paid creative/copy for conversion).
• Advanced data storytelling and digital acumen across Web/analytics/project management technologies.
• Supervisory experience.
• Prior legal industry or professional services experience.

Skills

• Omnichannel Search & Media Strategy
• Ad-Tech & Search Ownership
• Resource Management
• Channel Health & Efficiency
• Journey Discovery Support
• Performance & Attribution Data
• MCD Execution
• Future-State Roadmap
• Spend & Compliance Governance
• People Leadership
• Microsoft Office suite
• iManage
• Paid search
• Display advertising
• Social advertising
• Data storytelling
• Digital acumen
• Web analytics
• Project management technologies
• Entrepreneurial
• Attention to detail
• Quality and consistency
• Digital first lens
• Interpersonal skills
• Communication skills
• Problem-solving
• Organization
• Prioritization
• Coordination
• Consultative approach
• Judgment
• Teamwork
• Collaboration
• Confidentiality
• Professionalism
• Leadership through influence
• Talent development
• Proactive mindset
• Analytical mindset
• Presentation skills

Work Type

• Full-time

Experience Level

• Senior Manager
• 5+ years applicable experience

Education Level

• Bachelor's degree

Salary/Compensations

• $145,000 - $210,000

Benefits

• Medical
• Health Savings Account (with applicable medical plan)
• Dental
• Vision
• Health and/or dependent care flexible spending accounts
• Pre-tax commuter benefits
• Life insurance
• AD&D
• Long-term care coverage
• Backup care for children and/or adults
• Parental support benefits
• Firm-paid life insurance
• Firm-paid AD&D
• Firm-paid LTD
• Firm-paid short term medical benefits
• 21 days of Paid Time Off (PTO)
• 10 paid holidays
• Generous parental leave
• Fertility benefits

About the Company

• Cooley is a premier global law firm.

Equal Opportunity

• Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.