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About the Role

The Regional Sales Director (RSD) is responsible for driving revenue growth, leading a team of Territory Managers, and building a strong, sustainable sales organization. The RSD partners closely with the Area Vice President to translate commercial strategy into disciplined field execution across a defined geography. Success in this role requires strong people leadership, operational rigor, and the ability to work cross-functionally to ensure regional execution is aligned with enterprise contracting, payer, and key account strategies.

Responsibilities

Own regional sales performance, revenue attainment, and execution against corporate objectives.
Partner with the Area Vice President to develop and execute the regional sales strategy and operating plan.
Lead, coach, and develop a team of sales leaders and Territory Managers to consistently exceed performance expectations.
Establish clear sales priorities, execution standards, and accountability across the region.
Set, track, and manage key performance indicators to ensure consistent results and timely course correction.
Build and sustain high-performing sales teams through disciplined hiring, onboarding, training, and ongoing development.
Coach Territory Managers through regular field engagement, ride-alongs, observation, and timely, actionable performance feedback.
Establish clear expectations and hold Territory Managers accountable for core business management responsibilities, including pipeline hygiene, forecasting accuracy, CRM utilization, call planning, and territory execution.
Drive consistent sales operating rhythm by reinforcing standard processes for opportunity management, deal progression, and performance tracking.
Identify and develop high-potential talent; create clear development plans, readiness assessments, and succession pipelines for critical roles.
Foster a culture of ownership, inclusion, collaboration, and continuous improvement, where results and behaviors are equally valued.
Hold leaders and Territory Managers accountable for performance outcomes, professional conduct, and alignment with iRhythm values and expectations.
Collaborate with the SHSD & Commercial Partnerships team to drive integrated account strategies, clinical adoption, and sustained customer engagement.
Build strong working relationships with Commercial Operations to ensure alignment on sales training, enablement, and readiness for Territory Managers.
Partner with Marketing to execute regional market development and demand-generation initiatives that support sales priorities.
Work cross-functionally with Finance, Clinical Operations, and Customer Service to deliver consistent, high-quality customer experience.
Provide timely, actionable field insights to internal partners to inform strategy, messaging, and continuous improvement.
Establish and maintain strong relationships with key customers, health system leaders, and decision-makers within the region.
Represent iRhythm in strategic customer discussions and negotiations, in alignment with approved contracting frameworks.
Monitor market trends, competitive activity, and healthcare policy changes; adjust regional tactics as needed.
Advocate for patient access by ensuring effective adoption and utilization of ZIO services across the region.
Oversee day-to-day regional sales operations with a focus on execution excellence and scalability.
Own regional forecasting, pipeline management, and performance reporting.
Manage regional expense control, compensation guidance, and resource allocation.
Ensure consistent execution of sales processes, compliance standards, and field effectiveness.

Requirements

Bachelor’s degree required; advanced degree preferred.
Experience in sales leadership roles within healthcare, medical devices, diagnostics, or related industries.
Proven success leading teams of Territory Managers and front-line sales leaders.
Demonstrated ability to drive revenue growth through disciplined execution and strong people leadership.
Strong business acumen with the ability to analyze and act on complex sales and market data.
Executive-level communication skills and strong customer presence.
Ability to travel up to 70%, based on business needs.
Experience in cardiology or diagnostics markets.
Experience operating within enterprise health systems and complex customer environments.
Track record of effective cross-functional collaboration in matrixed organizations.

Skills

People leadership
Operational rigor
Cross-functional collaboration
Sales strategy development
Team leadership
Coaching
Performance management
Sales execution
Forecasting
Pipeline management
CRM utilization
Market analysis
Customer relationship management
Negotiation
Expense control
Compliance

Location

Remote - US

Work Type

Full-time

Experience Level

Sales leadership

Education Level

Bachelor's degree
Advanced degree preferred

Salary/Compensations

$158,000 - $185,000

Benefits

Core values ensure an inclusive workforce
Reasonable accommodations for qualified individuals with disabilities

About the Company

iRhythm is a leading digital healthcare company that creates trusted solutions that detect, predict, and prevent disease.
Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information.
Through a relentless focus on patient care, iRhythm’s vision is to deliver better data, better insights, and better health for all.
Make iRhythm your path forward.
Zio, the heart monitor that changed the game.

Equal Opportunity

We ensure an inclusive workforce.
We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives.
iRhythm Technologies, Inc. is an Equal Opportunity Employer.
We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws.