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About the Role

This role leads and oversees SPAR KZN's advertising and sponsorship functions by developing and implementing advertising strategies, managing brand events and sponsorship initiatives, executing integrated marketing campaigns, and providing leadership to the Advertising Department. The goal is to strengthen the SPAR brand, maximize customer engagement, and ensure all activities support the organization's strategic and commercial objectives.

Responsibilities

Develop, implement, and manage the annual advertising strategy, plan, and budget, ensuring effective allocation of spend across various media channels.
Lead the planning, coordination, and execution of advertising campaigns to ensure they are delivered on time, within budget, and aligned with business and marketing objectives.
Provide effective leadership, direction, and performance management to the Advertising Department.
Oversee the Desktop Publishing (DTP) function to ensure the timely production of high-quality advertising and promotional materials.
Develop, manage, and monitor the regional sponsorship strategy, plan, and budget to maximise brand visibility and return on investment.
Build and maintain strong working relationships with advertising agencies, printers, media partners, and other external service providers.
Represent the Advertising Department at cross-functional meetings and collaborate with internal stakeholders.
Negotiate favourable advertising rates and service agreements with media organisations, publishers, printers, and other suppliers.
Manage and coordinate brand sponsorships and events across key sporting codes, ensuring effective planning, seamless execution, and alignment with SPAR KZN's brand and business objectives.
Develop and manage the annual brand events and sponsorship calendar, ensuring alignment with the organisation's marketing strategy.
Lead the planning, coordination, and successful execution of brand events and sponsored sporting initiatives.
Develop and manage comprehensive event plans and critical paths, monitoring key milestones, dependencies, and deliverables.
Establish and maintain effective relationships with internal stakeholders, sporting bodies, event organisers, agencies, suppliers, and service providers.
Ensure all events and sponsorship activities consistently reflect and enhance the SPAR brand.
Prepare, manage, and monitor event and sponsorship budgets, ensuring cost-effective procurement and financial control.
Identify, assess, and mitigate potential event-related risks by implementing appropriate contingency plans.
Measure, evaluate, and report on the effectiveness of brand events and sponsorship initiatives, providing insights and recommendations.

Requirements

Demonstrated creative flair with the ability to develop innovative advertising concepts and campaigns.
Strong organisational, planning, and project management skills, with the ability to manage multiple priorities simultaneously.
Excellent analytical skills and meticulous attention to detail.
Exceptional verbal, written, and presentation skills, with the ability to communicate effectively across all levels of the business.
Proven ability to work under pressure, meet tight deadlines, and deliver high-quality results.
Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with internal and external stakeholders.
Sound knowledge and practical experience of digital marketing, social media platforms, and online advertising trends.
Ability to create and conceptualise compelling written and visual content.
Self-motivated, proactive, adaptable, and quick to learn, demonstrating initiative and a commitment to continuous improvement.
High levels of professionalism, integrity, and accountability.
Similar work experience

Skills

Active Listening
Collaboration
Communication
Creative Branding
Creative Expression
Digital Literacy
Effective Written Communication
Interpersonal Influence
Leadership
Media Knowledge
Meeting Deadlines
Priority Management
Professional Presentation
Public Speaking
Relationship Building
Stress Tolerance
Teamwork
Verbal Communications
Works Under Pressure
Written Communication