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About the Role

The Product Marketing Manager builds and manages the Nespresso USA B2B product portfolio (machines, accessories and coffee) to elevate the brand, drive business growth, and deliver value to our consumers. This role plays a critical role in translating customer and channel insights into tangible actions from innovation, pricing and go-to-market strategies. Additionally, this role will support the HQ team with the development and commercialization of future innovation.

Responsibilities

Manages the creation and implementation of comprehensive product launch plans (distribution, pricing, communications, etc.) that drive the long-term success and growth of the B2B portfolio.
Leads cross-functional collaboration across marketing (messaging and campaign deployment), Supply Chain (forecasting and distribution) and commercial teams (merchandising, end-to-end customer experience) to drive product launches.
Represents Marketing in monthly and annual business planning meetings that shape portfolio priorities and launch timelines.
Manages the annual launch calendar and leads the product launch strategy, including overseeing the end-to-end launch process, product messaging, measuring defined metrics and benchmarking performance (internal and external).
Ensures execution of plans; defines and monitors product performance and continuously improves product positioning, content and channels.
Serves as the primary liaison between US Market and the Global Innovation team, translating local market needs, category trends and competitive landscape into clear recommendations for the global roadmap to drive US relevance and success.
Identifies, sizes and prioritizes whitespace opportunities for the US B2B business using customer-driven insights and conducts market research to validate recommendations and sharpen positioning.
Defines winning go-to-market fundamentals for innovation launches in alignment with US strategic priorities, including value proposition, key differentiation, positioning and launch approach.
Builds forecasts for new items by leveraging local market signals, customer inputs, and trend data to pressure-test assumptions and support launch planning.
Manages the B2B Product portfolio strategy and positioning across machines, coffee and accessories, ensuring alignment with brand objectives, customer needs and evolving market expectations.
Leads pricing strategy and architecture for B2B portfolio including price ladders, margin targets and promo guardrails to drive profitable growth.
Drives portfolio and SKU optimization through continuous review and rationalization decisions grounded in performance and strategic roles.
Leads US commercialization strategy for launches, defining value proposition, differentiation, positioning, naming architecture, and readiness milestones (including claims and merchandising/packaging requirements where applicable).
Partners with Global Product marketing teams to ensure US market insights are considered and addressed in portfolio design.
Collaborates with sales team to shape the channel and distribution strategy in the market.
Manages an annual budget for all relevant projects/initiatives.

Requirements

Bachelor’s Degree strongly preferred with a focus in Engineering, Marketing, Business, or related fields.
At least 5 years of Brand Management or Marketing experience required.
3+ years experience in business analysis preferred.
Self-starter and ability to work independently.
Ability to rally a cross-functional team behind a common objective.
Ability to distill complex ideas into presentations for senior management.
Experience managing complex platforms/operations/processes preferred.
Travel required (10%).

Location

NYC Manhattan Herald Square office

Work Type

Hybrid

Experience Level

5+ years of Brand Management or Marketing experience
3+ years experience in business analysis

Education Level

Bachelor’s Degree strongly preferred

Salary/Compensations

$155,000 to $175,000

Benefits

Performance-based incentives
401k with company match
Healthcare coverage
Broad range of other benefits

About the Company

At Nespresso, we place people and specialty coffee at the heart of what we do.
As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture.
Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change.
Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth.

Equal Opportunity

Nestlé Nespresso USA is an equal employment opportunity employer.
All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law.
Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience.
This position is not eligible for Visa Sponsorship.